Digital
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Digital
Efficient Frontier Partners for Japanese SEM Market
Search engine marketing firm Efficient Frontier will bring its search marketing expertise to the Japanese market through a partnership with Vixia, an e-marketing subsidiary of international trading company Mitsui & Co. Ltd.
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Digital
Army Turns to Online Marketing to Boost Recruitment
The U.S. Army plans to expand its recruiting efforts through Web-based media in conjunction with a new nationwide television advertising campaign.
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Digital
Answers.Com Purchases FAQ Farm for $2 Million: Reports
Answers.com has acquired FAQ Farm, a user-generated content site that contains 280,000 question-and-answer sets on a variety of topics
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Digital
Tacoda Rolls Out Consumer-Friendly Cookie Recipe
It’s been about a year and a half now since the interactive ad world started worrying that consumers were deleting cookies more quickly than expected, out of concern over adware and fears for their online privacy. It’s beginning to look like the online ad industry is waiting for consumer concern over cookies to go away. Behavioral targeting network Tacoda doesn’t think that will happen and isn’t waiting.
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Digital
Jingle Pay-per-call Works a Little ServiceMagic
The people ServiceMagic serves are busy folks: carpenters contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement professionals who want to market their services to owners in their service areas. To do that, ServiceMagic has called on the marketing help of Jingle Networks, the company that operates the Free411 mobile directory service.
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Digital
MediaWhiz Acquires Text Link Ads
MediaWhiz, an online marketing services firm, has acquired Text Link Ads (TLA), an Internet advertising services company, for an undisclosed sum.
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Digital
Consumers Tend to Skip Online Ads at First: Survey
Consumers are more likely to “view through” an online ad than to click on one, according to a new study by DoubleClick.
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Digital
Live from Ad:Tech: Online Video Spending to Hit $775 Million in 2007
Marketers looking for a new way to tout their products are turning more to online video ads. The tactic, one of the fastest growing online ad segments, is projected to reach $410 million, a new report shows.
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Digital
Global Local Search to Reach $15.7 Billion: Kelsey Group
Global local search and online classified advertising revenue will grow from $15.7 billion in 2005 to $31.1 billion in 2010, according to the Kelsey Group.
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Digital
Tacoda Announces Privacy Initiative for Online Ad Network
Tacoda Inc. has established a consumer privacy initiative for its New York-based online advertising network.