Digital
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Profiles & Campaigns
Teva and UGG Improve Online Ecommerce Experience
Blocking online hijacking has helped footwear manufacturer
Deckers boost ecommerce conversion rates and KPIs. -
Social
8 Best Practices for Facebook Advertising
Here’s eight best practices to help reduce wasted ad spend
and maximize your user acquisition budget. -
Data & Analytics
Identity Data and the Next Phase of Digital Marketing
Several efforts are underway, aiming to democratize the
identity graph, but they’re in danger of falling flat. -
Digital
Content Strategies for Better SEO
SEO results can be improved by up to 10 times
with a strong content marketing strategy. -
Acquisition
American Express Drives Consumers to Experiences with Content
Lisa Kahn, director global experiential marketing and partnerships,
American Express shares how it all goes down. -
Profiles & Campaigns
State Street and Formlabs Explore the Human Side of B2B Content
State Street and Formlabs shared their strategies for
creating an engaging, human connection with content. -
Profiles & Campaigns
VR Helps Ciena Bring Fiber Optics to Life
Interactive VR and AR applications are helping Ciena
educate prospects at live events and on sales calls. -
Acquisition
Army Asks its Own to Compete in ESports Events as Recruiting Tool
The Army ramped up recruiting efforts after this year, for the first time,
it failed to meet financial targets and grow its ranks to more than 500,000. -
Acquisition
Explainer Videos: The Best Way to Tempt Prospects
In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.
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MarTech
AI Powered Everything: The Second Marketing Revolution
AI is everywhere these days, including ads for Burger King.
Here’s why marketers need to pay attention.