Digital
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Digital
SEMDirector Joins Forces With WebSideStory
SEMDirector Inc., a search marketing software firm, has teamed up WebSideStory Inc. to offer upgraded search engine marketing and online advertising.
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Digital
Online Security Concerns Nips $2 Billion in Sales
Gartner Group Inc. estimates nearly $2 billion in would-be consumer e-commerce sales will be lost in 2006 due to online security concerns.
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Digital
Vegas.com Sweetens the Pot with Site Testing
Everyone agrees that continuous testing is required to make sure that a Web site is performing up to its highest potential. Smart Web operators want to live in a state of almost perpetual tweak. But whether A/B testing or multivariate, that kind of ongoing evolution can play hob with a site
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Digital
Online Search Moves Both Online and Offline Purchases: Study
Sure, consumers will use online research to direct their online purchases. But they’re also going to take the knowledge gleaned and apply it to offline shopping as well.
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Digital
Yahoo Teams Up With Newspapers in Advertising Venture
Yahoo Inc. has teamed up with more than 150 daily newspapers to deliver search, graphic and classified advertising to consumers in their local communities.
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Digital
Acquity Partners With Data Return
Acquity Group has joined forces with Data Return to host an ad platform that will allow companies to launch and maintain their e-commerce sites with what it said is greater ease and efficiency.
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Digital
Short Cuts
Direct Online Marketing, a search engine marketing firm, has relocated to the McClain Building in downtown Wheeling, WV.
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Digital
Yahoo! Elects to Buy Another Social Platform
Yahoo Inc. has purchased Bix.com, a Web site and technology platform that permits users and advertisers to create, enter and run online contests using consumer-generated content.
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Digital
2006 Search Engine Marketing Milestones for Chief Marketers
According to the Pew Internet & American Life Project, Americans conducted 6.6 billion searches in September 2006, up 31% from September 2005.
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Digital
Big Three Engines Get Together for Better Searches
Yahoo! and Microsoft have agreed to join Google in supporting a software protocol that will make it easier for them to find and include Web pages in their general search indexes.