Digital
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Acquisition
Calvin Klein Drops Print in Favor of Digital
Calvin Klein—known as much for its iconic denim as it is for its luxurious,
glossy and often controversial print campaigns—is saying goodbye to print. -
Acquisition
Public Relations vs SEO: Which is Better for Online Reputation Management?
Public relations firms and SEOs have been duking it out over who’s better at online reputation management for decades. Here’s the pros and cons of both.
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Acquisition
3 Benefits of Activating Influencers Around Major Life Stages
Influencers can be uniquely poised to tap into major life stages
on behalf of brands looking to make a deeper impact. -
Agencies
2019 B2B Marketing Watch: Top Opportunities for the New Year
Learn what some of the featured B2B marketing agencies on this year’s CM200 think are the top trends, challenges and opportunities for 2019.
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Acquisition
Holiday Film Reminds Us Life’s Too Short to Not Spend Time with Friends
The message from distilled liqueur brand Ruavieja is that none of us know
how much time we have left to share with family and friends. -
Profiles & Campaigns
ABM Success Hinges on Sales and Marketing Alignment
ABM can significantly help B2B marketers improve the bottom line. Here’s
how B2B high tech firms Puppet and Zerto are making it happen. -
Profiles & Campaigns
Freddie Mac Helps Lenders Connect With Next Gen Buyers
An integrated campaign is helping Freddie Mac educate lenders about
multigenerational and multiethnic homebuyers. -
Facts & Figures
Data Privacy Concerns on Rise: Report
Over half of U.S. consumers—67 percent—are ready for stricter data privacy
regulations such as GDPR, according to a new survey. -
Data Driven ROI
Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control?
Here’s five tips for a better attribution strategy. -
Profiles & Campaigns
Personalization Adds Bling to Stella & Dot’s Conversion Rates
Website personalization is helping Stella & Dot boost
online conversions by 52 percent.