Digital
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Acquisition
Mountain Dew Sheds All Branding on Cans in the Name of “Game of Thrones”
Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of
the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne. -
Digital
4 Bad Habits Killing Content Marketing
Most companies would love say their content marketing is
highly personalized, but not everyone is hitting the mark. -
Demand Gen
Using Content Marketing to Engage Audiences: Six Examples
Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have. -
Acquisition
These 3 Brands Are Tapping Into a Powerful Differentiator — and You Can, Too
Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by. -
Profiles & Campaigns
Food & Wine Debuts B2B Content Portal
Food & Wine launched F&W Pro this week, a new content hub
for professionals in the food and beverage industry. -
Acquisition
CMOs See Tech Migration, Digital Skill Sets as Key Issues
Key insights and input from conversations with 100 marketing
leaders reveal serious commitments for change. -
Digital
Amazon’s Biggest Growth Potential May Be B2B Ecommerce
The next great frontier of growth for Amazon may lie in B2B,
according to Bank of America analyst Justin Post. -
Acquisition
Instagram Users Can Now Shop on the Spot
Instagram Checkout is the latest digital shopping service in
the battle for eyeballs and dollars. -
Social
Facebook Stories Ads: 5 Key Creative Best Practices
Facebook Stories Ads can’t compromise on visuals, and they need a clear call to action.
Here’s five tips for engaging users through this medium. -
Acquisition
Free Coors Light for All Should Bud Light Attack … Again
This week, the beer battle continues as Coors Light unveiled a new
smart beer tap that lights up when “fueled by Bud Light negativity.”