Digital

• Digital

  Making the Mobile Optimization Call

  (Searchline) No one can be sure that Apple’s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search. After all, asking users to pay $499 for a mobile phone with 4 GB of memory is about

• Digital

  Build a Better Valentine’s Day? It Takes Time

  If real life mirrored sitcom clichés, spouses and sweethearts would knock out their Valentine’s Day shopping with a wilted rose and some chalky chocolates bought at the local convenience store late in the evening of Feb. 14. But according to a study just released by search marketing firm OneUpWeb, love is in the air surprisingly early for online Valentine’s Day shoppers.

• Digital

  Search Marketing All Part of Design at TattooFinder

  TattooFinder.com hopes expansion of search engine marketing, a discount program with design studios and viral marketing will help double the size of its business to $2 million this year.

• Digital

  Feb. 6 Heaviest Pre-Valentine’s Online Shopping Day

  Tuesday, Feb. 6 bore the brunt of Valentine’s Day e-commerce this year, hosting the largest amount of pre-Valentine’s Day traffic. Monday the fifth was the runner up among actual shoppers, while the higher broadband rates usually found in offices and a desire to keep planned purchases hidden kept woo-ers off the Web during the weekend.

• Digital

  Dick’s Sporting Goods Completes Golf Galaxy Acquisition

  Dick’s Sporting Goods Inc. has finalized its acqusition of Golf Galaxy Inc. All outstanding shares of Golf Galaxy have been exchanged for $18.82 per share in cash.

• Digital

  EBayers Cash in on Anna Nicole’s Death

  EBay entrepreneurs wasted no time in attempting to cash in on Anna Nicole Smith’s unexpected death last week.

  As of Friday morning, there were more than 2,900 Smith-related items posted on the auction Web site, a dramatic rise from the fewer than 200 posted before word of her death came out.

• Digital

  More Money, More DM Intent for ’06 Search Marketing: SEMPO

  Search engine marketing was a $9.4 billion budget item for North American companies last year, according to the latest edition of a report issued annually by the Search Engine Marketing Professional Organization.

• Digital

  Short Cuts

  SideStep Scores Funding Round,
  Eddie Bauer CEO Resigns,
  Click Audit Firm Gets Investment

• Digital

  European Union to Overhaul DM Consumer Protection Rules

  The European Commission has unveiled plans overhaul European Union consumer protection rules in an effort to increase confidence in online shopping and boost cross-border sales, according to wire service reports.

• Digital

  Online Impression Recording Worries Advertisers, Agencies: ABC

  Many advertisers and advertising agency executives are concerned that their online impressions are not being properly recorded, according to the Audit Bureau of Circulations.