Digital
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Email
Why Unified Communications Are Crucial for Unified Commerce
For any retailer still struggling with siloed systems and data,
achieving unified commerce can feel like a tall order. -
Social
The Key to Influencer Marketing Success
Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion? -
Profiles & Campaigns
Renaming Helps Relation Insurance Refocus Brand
What’s in a name? A lot. Relation Insurance strengthened its brand connection
to a number of B2B verticals through a year-long renaming initiative. -
Profiles & Campaigns
Q&A: TD Bank Gets Human With Localized Marketing
Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign. -
Acquisition
What if Everyone Loved Like a Mother?
Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world
would look like if everyone loved like a mother, even if they’re not your mother. -
ROI | Metrics
Why A Decrease in Website Traffic Might Be a Good Thing
Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.
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Video Marketing
Branded Video on a Shoestring Budget: 3 Tips
With modern digital platforms, SMBs can use video to increase sales
and brand awareness. But how do you accomplish this without breaking the bank? -
Acquisition
IMAX Finds the Sweet Spot on Instagram Stories and Drives Growth Far Beyond Expectations
IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers. -
Email
Email Marketing: Tips to Steal
Want to improve your email marketing strategy? The best place
to start looking for ideas is your competition. -
Acquisition
Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.