Digital
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Acquisition
L’Oréal Masters the ‘Codes’ to Fend off Digital Disruptors
L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation,
restructuring the marketing department and testing media buying in-house. -
Agencies
A Recession Is Coming: Is Your Talent Strategy Built to Last?
Want to keep your best employees happy? As the possibility of recession draws
nearer, keep these three marketing employment trends in mind. -
MarTech
Speak Up: How Voice Search is Changing Shopping Behavior
For marketers, voice search presents a massive opportunity to make customer
connections less vulnerable than those based on features, price or even brand. -
Facts & Figures
B2B Marketers Need to Improve Website Engagement: Forrester
B2B marketers need to focus less on themselves, and more on creating a
dialogue with website content, according to a new report from Forrester. -
Profiles & Campaigns
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja. -
Profiles & Campaigns
Oracle Increases Sales Enablement with Refined Content Creation Process
Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement. -
Acquisition
How to Climb the Marketing Ladder from a Woman Who Knows
Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign
in market under a creative platform that inspires women to own or reject negative labels. -
Acquisition
Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events. -
Acquisition
Barefoot and Mindy Kaling Deliver Laughs to Sell Wine-to-Go
Kaling introduces the wine through a series of short and funny videos showing how
hilariously difficult it would be to take three glasses of wine with her wherever she goes. -
Facts & Figures
What Makes A Brand “Patriotic”?
As Independence Day approaches, many brands are flying the red, white and blue.
How does your company express patriotism with brand values?