Digital
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Digital
How to Champion Natural Search Optimization
A reader asked: “How can a CEO/CMO with no particular experience in natural search optimization, who would be a willing champion given the opportunity, refocus or restructure an organization to make that happen?”
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Digital
Online Travel Bookings to Reach $94 Billion in 2007
In 2007, U.S. online consumer travel sales (consisting of airline, hotel, rental car, cruise and vacation package reservations) will reach $94 billion, up 19% over last year, according to a new report from EMarketer.
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Digital
Short Cuts
Russian online marketer Ozon (www.ozon.ru) has attracted $18 million in investment from the Index Ventures, Cisco Systems and Holtzbrinck Ventures which reportedly bought 30% of Internet-reshenia (Internet Decisions), the owner of Ozon.
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Digital
Google Readies for Action
In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers, because you couldn
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Digital
MyNewPlace Feels at Home in Online Rentals
Like everything else in the consumer universe, the search for a good apartment is getting more digitally rich with every passing moving day. One of the most innovative, MyNewPlace.com, came out of beta form almost a year ago, co-founded by current CEO John Helm and technology vice president Kenneth Cluff.
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Digital
For Wedding Site, Enhanced Search Is Bliss
Shirley Tan has stayed true to her first match in e-commerce—mostly. She set up the AmericanBridal.com Web site in 1996 after tiring of long hours spent assembling a paper catalog for her business selling wedding favors and bridal party gifts, along with other nuptial necessities. Quickly realizing that she didn’t know much about e-commerce (“It was 1996—nobody knew what they were doing,” she explains), Tan signed on with Yahoo! Merchant Solutions to get Internet retail necessities such as store design software, shopping cart and online marketing assistance.
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Digital
MIVA to Place Ads on Conde Nast U.K. Sites
Online ad network MIVA has won the pay-per-click content account for Conde Nast Interactive U.K., acing out pitches from Yahoo! and incumbent Google.
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Digital
Checking the Weather in Panama
both Yahoo! and Google have announced initiatives this months that they say will give advertisers a better view of the true scope of click fraud on their networks. In Yahoo!
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Digital
Search Helps Small Marketer Bead and Feather Her Nest
It all started back in 2000, when Stephanie White rediscovered a childhood pastime of making jewelry with beads. This, she thought, might be a good idea for an online business.