Digital

• Digital

  Lillian Vernon Lets Customers Write Product Reviews on Web Site

  Lillian Vernon Corp. plans to feature online customer reviews of product purchases on its Web site, as part of a broader effort to increase sales, customer loyalty and referrals from Internet search engines.

• Digital

  Google Acquires RSS Platform with FeedBurner Buy

  Google announced Friday that it will acquire FeedBurner, a company that distributes both content and advertising to blogs and other media Web sites.

• Digital

  QVC, Netflix Top List of Customer E-Satisfiers

  Movie rental site Netflix and home shopping portal QVC.com are, along with perennial winner Amazon.com, the current kings of online customer satisfaction, according to the ForeSee Results Top 100 Online Retail Satisfaction Index.

• Digital

  Innovation Interactive Completes Buyout from Parent

  nnovation Interactive, the digital marketing company that owns such online service agencies agencies as search marketing firm 360i and media management platform SearchIgnite, announced today that it has completed a buyout from its parent company, Livedoor Japan.

• Digital

  Google’s New Search: Universal, and Far from Remote

  (Searchline) Google has made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search.

• Digital

  More Search Marketers Keeping an Eye on ROI: Study

  Almost nine in ten search marketers monitor return on investment from their campaigns, according to a study released today by search marketing firm iProspect.

• Digital

  Merkle Hires Four Interactive Excecutives

  Merkle has named four new executives in its interactive services group in its Denver office.

• Digital

  Agency.com Appoints Warren President of SF Office

  Agency.com has appointed Jordan Warren president of its San Francisco office.

• Digital

  Google’s New Search: Universal, and Far from Remote

  Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search. At least, that’s how it looks now.

• Digital

  Autobytel Tricks Out New Shopping Site for Car Owners

  Autobytel, one of the pioneering sites that hooked up new car shoppers and dealers in the mid-1990s, has launched a new one-stop Web shop aimed not just at auto seekers but at anyone with automotive needs