Digital
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Digital
Celtic Bank Customizes Landing Pages to Suit Leads
From search and display ads to e-mail campaigns, print ads, direct-response TV and even direct mail, direct marketers are driving prospects to the Web in increasing numbers. But who
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Digital
American Blogstand: Boston.com Turns News into Music in Video Blog Pilot Test
A pilot program where news was turned into song became the second most popular video feature on Boston.com last month.
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Digital
LinkShare Acquires Firm to Expand Lead Generation Offerings
LinkShare Corp. has acquired the online lead generation services firm Traffic Strategies.com. Terms were not disclosed.
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Digital
Lillian Vernon Lets Customers Write Product Reviews on Web Site
Lillian Vernon Corp. plans to feature online customer reviews of product purchases on its Web site, as part of a broader effort to increase sales, customer loyalty and referrals from Internet search engines.
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Digital
Google Acquires RSS Platform with FeedBurner Buy
Google announced Friday that it will acquire FeedBurner, a company that distributes both content and advertising to blogs and other media Web sites.
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Digital
QVC, Netflix Top List of Customer E-Satisfiers
Movie rental site Netflix and home shopping portal QVC.com are, along with perennial winner Amazon.com, the current kings of online customer satisfaction, according to the ForeSee Results Top 100 Online Retail Satisfaction Index.
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Digital
Innovation Interactive Completes Buyout from Parent
nnovation Interactive, the digital marketing company that owns such online service agencies agencies as search marketing firm 360i and media management platform SearchIgnite, announced today that it has completed a buyout from its parent company, Livedoor Japan.
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Digital
Google’s New Search: Universal, and Far from Remote
(Searchline) Google has made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search.
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Digital
More Search Marketers Keeping an Eye on ROI: Study
Almost nine in ten search marketers monitor return on investment from their campaigns, according to a study released today by search marketing firm iProspect.
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Digital
Merkle Hires Four Interactive Excecutives
Merkle has named four new executives in its interactive services group in its Denver office.