Digital
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Digital
A Few Words in Praise of Affiliate Marketing
In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray. The realization that each partner can be useful to the other often isn’t enough to dispel the suspicion that the partnership is unfairly skewed. Much the way search advertisers and affiliate networks have regarded each other for some while now…
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Digital
Google, American Blinds Get Ready to Rumble over Trademark Keywords
The online advertising industry is moving fast these days. But apparently that doesn
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Digital
Travelzoo Gives Keyword Campaigns a First-Class Upgrade
Internet media company Travelzoo runs a big Web site that draws big traffic. The Travelzoo.com property publishes trip and lodging deals from more than 600 travel suppliers, and 11 million members in the U.S. , U.K. Germany and Canada access those deals for free through the site
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Digital
Short Cuts
Spiegel Brands Inc.’s two leading brands, Spiegel and Newport News, have joined online multi-merchant marketplace Shop.com. The addition of the two brands boosts Shop.com’s women’s apparel and accessories offerings.
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Digital
Live From ACCM: Jupiter Says Online Penetration is Maxing Out
It’s happening any minute — that big surge of online shoppers we’ve all been waiting for. Right?
Not so fast.
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Digital
Microsoft Pays Big Money for aQuantive
Microsoft announced Friday that it will join the online ad stampede by purchasing aQuantive for $6 billion in cash, the largest acquisition in the company’s history.
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Digital
Fair Isaac Prelim Report: 15% of Billed Clicks Could Be Bogus
Fair Isaac Corp., the company that detects credit fraud for financial institutions, announced Friday that preliminary findings from its study of click fraud in pay-per-click advertising suggest that bogus clicks can reach 10% to 15% of billed traffic.
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Digital
Local.com Plays with the Big Boys
As CEO Heath Clarke explains it, Local.com occupies a space between the two largest groups involved in local online search, and enjoys an advantage over each.
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Digital
Web 2.0, Online Ads Can Spread Malware: Google
At times it seems as if doing business on the Web means living with risk, for users and marketers alike. Threats come up and spread fear, uncertainty and doubt about the viability of a channel (spam in all its forms), the accuracy of baseline metrics (click fraud, cookie deletion) or the integrity of e-commerce (data protection). In some cases, more or less acceptable solutions are found. More likely, the bad actors simply move on to the next more lucrative scam.
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Digital
Microsites Are Becoming a Macro Idea
Bill Hanekamp is a huge fan of small Web sites. Technically, they