Digital
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Agencies
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
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Acquisition
Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters
Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.
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Acquisition
Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season
With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.
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Acquisition
Visible’s CMO on Creating Consumer Connections Through Experiences
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.
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Agencies
What Instagram’s Decision to Hide ‘Likes’ Means for Marketers
Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here’s what that means for marketers.
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Digital
Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud
Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.
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Demand Gen
7 Customer Retention Predictions for 2020
Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020.
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Profiles & Campaigns
HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation. -
MarTech
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense? -
Facts & Figures
CCPA: 3 Tips to Get Ready for Compliance
Non-compliance will become pricey: when enforcement actions begin
on July 1, 2020, civil penalties could be $2,500 per violation.