Digital
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Digital
Live from Internet Retailer 2007: Wal-Mart Closes the Online/Offline Loop
Attendees at this year’s Internet Retailer 2007 meeting in San Jose CA got some tips from the top of the retail heap on ways to let their Web sites help their multichannel merchandising efforts from Brian Osborne, vice president of marketing for Walmart.com.
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Digital
Google, Salesforce.com Jointly Market Offerings
Google and Salesforce.com, a customer relationship technology firm, have linked up to combine search engine results with prospect management technology.
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Digital
Ask.com Puts Ads in Context
What with its current buying spree and the recent comScore finding that Google
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Digital
Looking beyond the Click to Customer Engagement
Once upon a time, Web analytics was a fairly straightforward proposition. You kept track of a few leading indicators such as traffic, ad clickthroughs, page views and sales or other conversions (however you defined them), and you got a pretty good picture of how well your site was ticking over. But that
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Digital
Celtic Bank Customizes Landing Pages to Suit Leads
From search and display ads to e-mail campaigns, print ads, direct-response TV and even direct mail, direct marketers are driving prospects to the Web in increasing numbers. But who
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Digital
American Blogstand: Boston.com Turns News into Music in Video Blog Pilot Test
A pilot program where news was turned into song became the second most popular video feature on Boston.com last month.
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Digital
LinkShare Acquires Firm to Expand Lead Generation Offerings
LinkShare Corp. has acquired the online lead generation services firm Traffic Strategies.com. Terms were not disclosed.
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Digital
Lillian Vernon Lets Customers Write Product Reviews on Web Site
Lillian Vernon Corp. plans to feature online customer reviews of product purchases on its Web site, as part of a broader effort to increase sales, customer loyalty and referrals from Internet search engines.
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Digital
Google Acquires RSS Platform with FeedBurner Buy
Google announced Friday that it will acquire FeedBurner, a company that distributes both content and advertising to blogs and other media Web sites.
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Digital
QVC, Netflix Top List of Customer E-Satisfiers
Movie rental site Netflix and home shopping portal QVC.com are, along with perennial winner Amazon.com, the current kings of online customer satisfaction, according to the ForeSee Results Top 100 Online Retail Satisfaction Index.