Digital
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Digital
Yahoo! Puts Search, Display Sales under One Title
Yahoo said yesterday it will merge its search and display advertising sales teams in the U.S. in an effort to streamline media buys for customers who want to advertise in a variety of formats, from search and graphical ads to videos.
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Digital
EBay’s Back on Google but Looking to Make Cuts
Pay-per-click ads from eBay are back on Google search results pages after an absence of more than a week. But the online auction site says it is considering making a “significant” reduction in the ads it runs on Google.
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Digital
EU Will Look at Privacy Records of Many Search Engines
The European Union will take a look at the privacy policies of many big Internet search engines, not just Google.
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Digital
Blinkx Launches Contextual Video Ads
Video search engine blinkx will launch a video ad targeting platform later this summer designed to match TV-style ads to Web content.
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Digital
Strong Online Holiday Shopping Seen in 2007
Online holiday shopping this year is expected to be strong with 84% of survey respondents planning to spend as much as or more online than they did during the 2006 season, according to Advertising.com.
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Digital
Short Cuts
KeyBank has selected Omniture to measure the effectiveness of their online campaigns
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Digital
Foundering Yahoo! Reaches out to Co-founder
Bringing a founder back into the fold seems to have done well for Apple and is at least being given a chance to work at Dell. Now Yahoo! has joined the ranks of those companies looking to a once and future leader for guidance through tough times.
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Digital
Yahoo! Replaces CEO Semel with Co-founder Yang
Less than a week after a Yahoo! shareholder meeting blamed CEO Terry Semel for failing to keep the perennial second-ranked Web portal/ search engine abreast of Google, Semel has stepped aside and will let Yahoo! cofounder Jerry Yang take over the company’s leadership.
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Digital
Live From DMDNY: John Greco’s Process Thinking
Whatever you do, don’t call direct marketing an industry around DMA president John Greco.
“It’s a process, in which we interactively engage with buyers, collect information and improve experience,” he said during a welcoming speech at the Direct Marketing Days New York conference.