Digital
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Digital
Yahoo! Replaces CEO Semel with Co-founder Yang
Less than a week after a Yahoo! shareholder meeting blamed CEO Terry Semel for failing to keep the perennial second-ranked Web portal/ search engine abreast of Google, Semel has stepped aside and will let Yahoo! cofounder Jerry Yang take over the company’s leadership.
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Digital
Live From DMDNY: John Greco’s Process Thinking
Whatever you do, don’t call direct marketing an industry around DMA president John Greco.
“It’s a process, in which we interactively engage with buyers, collect information and improve experience,” he said during a welcoming speech at the Direct Marketing Days New York conference.
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Digital
Sprightly Venture: Soda Maker Launches Mobile Social Community for Teens
(Promo) This month, the Coca-Cola Co. plans to launch a social community for teens via mobile phones for its Sprite brand.
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Digital
JupiterResearch Predicts Online Ad Shift to Behavioral Targeting
The latest online advertising projections from JupiterResearch predict total online advertising spending will grow to just shy of $20 billion by the end of this year and increase to $35.4 billion by 2012.
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Digital
Checkout Party Costs Google in eBay Ads
A ploy to promote Google’s Checkout automated payment system has led auction Web site eBay to pull its Google search advertising, depriving Google of its largest single AdWords client.
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Digital
Video Ad Growth Will Outpace Search by 2011: IDC
Search marketing will continue to attract growing ad budgets from now until 2011, but its share of total online ad spending will slowly decline during that time from 40% in 2006 to 32% in 2011 due to the rise of Internet video advertising, according to a report from research firm International Data Corp.
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Digital
Five Questions on the Digital Creative Evolution
To share some ideas for driving user engagement through digital creative, I spoke to Olaf Czeschner, Chief Creative Officer, Frankfurt, Germany. Our international colleagues bring a refreshing perspective since their markets have different design sensibilities and different degrees of technology penetration.
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Digital
Leveraging New Online Media Tools: The Argument for Engagement
Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?
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Digital
Yahoo!: The Quality Goes in, or the Price Goes Down
The publisher networks operated by the big search engines—and for that matter, most contextual networks owned by anyone—have gotten a reputation as somewhat murky environments where advertisers can’t be sure what sites are delivering their ads or how well those placements are performing. As a result, some marketers have shied away from advertising on Google’s AdSense network or the Yahoo! Publisher Network while contextual networks like Quigo Technologies that offer greater transparency are picking up business.