Digital
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Digital
Leveraging New Online Media Tools: The Argument for Engagement
Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?
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Digital
Yahoo!: The Quality Goes in, or the Price Goes Down
The publisher networks operated by the big search engines—and for that matter, most contextual networks owned by anyone—have gotten a reputation as somewhat murky environments where advertisers can’t be sure what sites are delivering their ads or how well those placements are performing. As a result, some marketers have shied away from advertising on Google’s AdSense network or the Yahoo! Publisher Network while contextual networks like Quigo Technologies that offer greater transparency are picking up business.
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Digital
SendTec Takes to TV Spots in Search of Search Customers
How can you tell search marketing has gone main stream? Well, it might be the moonshot prices the engines have offered for recent acquisitions such as Doubleclick and aQuantive. Or you could note, as The Times Online did last month, that Google, a company that went public less than three years ago, now has greater capitalization than McDonald
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Digital
Pepperjam Taps DoubleClick for Ad Serving
Pepperjam, an Internet marketing agency, has selected DoubleClick Inc. to provide digital advertising and marketing services.
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Digital
Short Cuts
Precise Leads Inc. has launched a new Web site (www.preciseleads.com) to help insurance agents generate leads online.
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Digital
Live from Internet Retailer 2007: Wal-Mart Closes the Online/Offline Loop
Attendees at this year’s Internet Retailer 2007 meeting in San Jose CA got some tips from the top of the retail heap on ways to let their Web sites help their multichannel merchandising efforts from Brian Osborne, vice president of marketing for Walmart.com.
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Digital
Google, Salesforce.com Jointly Market Offerings
Google and Salesforce.com, a customer relationship technology firm, have linked up to combine search engine results with prospect management technology.
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Digital
Ask.com Puts Ads in Context
What with its current buying spree and the recent comScore finding that Google
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Digital
Looking beyond the Click to Customer Engagement
Once upon a time, Web analytics was a fairly straightforward proposition. You kept track of a few leading indicators such as traffic, ad clickthroughs, page views and sales or other conversions (however you defined them), and you got a pretty good picture of how well your site was ticking over. But that