Digital
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Digital
Search Marketing Technology Patent Awarded to Local.com
Local.com Corp., Irvine, CA, has received a U.S. patent for its 411 local search engine technology used for pay-per-click and pay-per-call advertising
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Digital
Survey Finds Limited Marketing Impact From Social Web Sites
Social networking and community network Web sites like MySpace.com drive 12% of online shoppers to purchase more than they planned, according survey findings released in a report from JupiterResearch.
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Digital
AOL Gets into Coupon Marketing
AOL will launch an online coupon program that will let users get rebates from selected retailers.
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Digital
People in the News
LinkedIn Hires Yahoo! Marketer as Vice President
Professional-focused social network LinkedIn has named Patrick Crane, vice president of marketing for Yahoo!’s network division, to be its vice president in charge of marketing -
Digital
E-Dialog Taps Hughes as Senior Strategist
E-Dialog, an online marketing services firm, has hired Arthur Middleton Hughes, founder of The Database Marketing Institute Ltd., as a senior strategist who will work with clients on direct marketing best practices and customer retention strategies.
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Digital
Publicis Teams With Dassault on 3D Venture
Publicis Groupe, the French advertising conglomerate, has signed a memorandum of understanding with Dassault Systemes to create 3dswym, a global joint venture in the field of Web-based 3D.
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Digital
Something4 Acquires Netcallidus Ltd.
Something4 has acquired Netcallidus Ltd., an online marketing services company.
Terms were not disclosed.
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Digital
SEMDirector, comScore Pair up for Search Share Analysis
Web traffic measurement firm comScore is partnering with search reporting automation firm SEMDirector in a joint marketing initiative, the two companies announced.
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Digital
New Products and Services
IdentityTruth.com: a new Web site designed to help consumers safeguard their privacy and identities–IdentityTruth.com, Waltham, MA.
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Digital
It’s Quigo for Time, and a Good Time for Quigo
Contextual ad network Quigo logged its largest client win to date yesterday with the announcement that it will deliver pay-per-click ads to all of the Time Inc. online properties.