Publicis Groupe, the French advertising conglomerate, has signed a memorandum of understanding with Dassault Systemes to create 3dswym, a global joint venture in the field of Web-based 3D.
The Paris-based company will offer a collaborative Web-based platform that allows marketers to connect directly to consumers in order to jointly create and adapt new consumer goods and new retail environments through online and 3D tools.
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