Digital
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Digital
Yahoo! Puts Its Targeting Smarts on Display
No one’s saying Yahoo! has conceded the search marketing race to Google, but the second largest search engine has lately been doing all it can to leverage its current lead-horse status in another online ad channel: display ads.
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Digital
Religious Jewelry Site Puts Faith in Pay-per-click
After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche
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Digital
After Semel, a Wait-and-See Q2 for Yahoo!
Almost exactly one month after Yahoo! replaced former CEO and president Terry Semel with co-founder Jerry Yang and former chief financial officer Sue Decker, the search engine/ Web portal posted quarterly financial results that seemed to suggest why the change was necessary.
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Digital
Amazon.com’s Grocery, Shoe and Handbag Sites Retain Ad Agency Fly
Amazon.com has tabbed Fly, a Manhattan-based advertising agency formerly known as RowenWarren, to develop interactive campaigns for its grocery and Endless.com, its shoe and handbag Web site, as well as Unbox, one if its digital categories.
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Digital
At Your Service: Mentos Assigns Summer Intern to Market Fun
(Promo) Call it “Subservient Intern.”
Mentos maker Perfetti Van Melle USA has put its summer intern, Trevor, at the center of an online campaign reminiscent of Burger King’s landmark Subservient Chicken. -
Digital
E-News to Go
Ask.com is partnering with “Ask A Ninja” in a campaign to promote the search engine’s capabilities. The Ninja character, which stars in a popular online video series, will invite viewers to go to Ask.com and search for secret Ninja words.
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Digital
Stop The Presses: Google Tops Among Search Engines in June
Google held the top spot in comScore’s listing of search engine activity during June. The company’s sites racked up 49.5% of all queries — roughly 4 billion of the 8 total searches made within the U.S.
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Digital
Yahoo! Completes Right Media Buyout
Search engine Yahoo! has closed its nearly $700 million acquisition of online ad exchange Right Media, the company announced late last week.
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Digital
People in the News
Karin Marke, formerly vice president of sales for social network MySpace at Fox Interactive, will step into the newly created position of western region sales VP at Glam Media, a network of Web sites aimed at women.