Digital
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Digital
People in the News
Karin Marke, formerly vice president of sales for social network MySpace at Fox Interactive, will step into the newly created position of western region sales VP at Glam Media, a network of Web sites aimed at women.
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Digital
The New World Order in New Media
What must the advertising world have thought when television burst on the scene? Imagine being among the first to create ads with sound and motion – not just re-purposed print layouts. You can almost hear the objections.
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Digital
European Online Spending to Top $22 Billion by 2012: Forrester
European spending on online marketing will double in the next five years, from around 7.5 billion euros ($10.3 billion) in 2006 to more than 16 billion euros ($22.1 billion) in 2012, according to Forrester Research Inc.
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Digital
MediaBank Acquires BlackFoot
MediaBank LLC, an online advertising services company, has acquired BlackFoot, a digital campaign analysis provider.
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Digital
Bare Escentuals Taps Karen Barner for D-to-C Marketing Position
Cosmetics firm Bare Escentuals Inc. has named Karen Barner senior vice president of direct-to-consumer business, a newly created position.
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Digital
Smoothing the Way for Online Video Ads
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.
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Digital
SEM Done Sideways
What do you do if the product or service you’re trying to sell is so unique or unprecedented that people don’t know how to search for it?
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Digital
Web Marketer Ditches Shopping Cart to Take Orders by Phone
Radiator.com reported its conversion rate for Web site visitors to buyers has increased to 35% to 40% since it added a click-to-call feature to its online chat customer service. Its online customer conversion rate previously ranged from 1% to 2%.
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Digital
MSN AdCenter Adds Quality Reports
Microsoft will make click quality reports available to advertisers on its adCenter pay-per-click platform, the company announced last week.
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Digital
Amazon To Open Fulfillment Center in Phoenix
Amazon.com Inc. plans to open a new fulfillment center in Phoenix, AZ during third quarter 2007. The new facility will employ upward of 300 people year-round, with holiday capacity expanding by 1,000-1,300 temporary workers.