Digital
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Acquisition
What Google Chrome’s Privacy Sandbox Means for Digital Marketing
The purpose, benefits and future of Google’s privacy sandbox–and what it means for marketers.
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Acquisition
SEO Keyword Research Tools for Digital Marketers
Keyword research tips for marketers to achieve higher search rankings for digital content.
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Data & Analytics
Five Ways to Engage Ecommerce Customers
How ecommerce businesses can enhance customer engagement and increase sales.
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Acquisition
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
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Acquisition
Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
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Demand Gen
Global Brand, Local Market: 5 Ways to Put ‘Glocalization’ to Work
Five ways global brands can succeed in diverse local markets.
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Acquisition
Second Draft of CCPA Regulations Offers Some Clarification on Compliance
A second draft of the implementation regulations for CCPA offers more insight into compliance.
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Data & Analytics
How GoPro CMO Used Data Insights to Drive Marketing Strategy
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
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Demand Gen
How Brands Are Engaging Consumers Ahead of Super Bowl LIV
Planters, Olay and Volvo have engaged consumers ahead of the big game with social media campaigns and other promotions.
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Digital
Consumer Privacy: Five Things Marketers Need to Know About CCPA
Steps marketers should take in order to comply with California’s consumer privacy regulation.