Digital

• Digital

  E-News to Go

  Ask.com is partnering with “Ask A Ninja” in a campaign to promote the search engine’s capabilities. The Ninja character, which stars in a popular online video series, will invite viewers to go to Ask.com and search for secret Ninja words.

• Digital

  Stop The Presses: Google Tops Among Search Engines in June

  Google held the top spot in comScore’s listing of search engine activity during June. The company’s sites racked up 49.5% of all queries — roughly 4 billion of the 8 total searches made within the U.S.

• Digital

  Yahoo! Completes Right Media Buyout

  Search engine Yahoo! has closed its nearly $700 million acquisition of online ad exchange Right Media, the company announced late last week.

• Digital

  People in the News

  Karin Marke, formerly vice president of sales for social network MySpace at Fox Interactive, will step into the newly created position of western region sales VP at Glam Media, a network of Web sites aimed at women.

• Digital

  The New World Order in New Media

  What must the advertising world have thought when television burst on the scene? Imagine being among the first to create ads with sound and motion – not just re-purposed print layouts. You can almost hear the objections.

• Digital

  European Online Spending to Top $22 Billion by 2012: Forrester

  European spending on online marketing will double in the next five years, from around 7.5 billion euros ($10.3 billion) in 2006 to more than 16 billion euros ($22.1 billion) in 2012, according to Forrester Research Inc.

• Digital

  MediaBank Acquires BlackFoot

  MediaBank LLC, an online advertising services company, has acquired BlackFoot, a digital campaign analysis provider.

• Digital

  Bare Escentuals Taps Karen Barner for D-to-C Marketing Position

  Cosmetics firm Bare Escentuals Inc. has named Karen Barner senior vice president of direct-to-consumer business, a newly created position.

• Digital

  Smoothing the Way for Online Video Ads

  Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.

• Digital

  SEM Done Sideways

  What do you do if the product or service you’re trying to sell is so unique or unprecedented that people don’t know how to search for it?