Amazon.com has tabbed Fly, a Manhattan-based advertising agency formerly known as RowenWarren, to develop interactive campaigns for its grocery and Endless.com, its shoe and handbag Web site, as well as Unbox, one if its digital categories.
Fly’s work will include pre-roll videos, rich media banners, traditional banners and blog ads. The spots will appear on a wide range of Web sites. Neither company released information regarding the value of the contracts.
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