Digital
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Digital
Wal-Mart Spreads User Reviews but Stops Potter News
Wal-Mart has launched customer product reviews and ratings on its Walmart.com Web site, allowing customers to evaluate and pass judgment on all products listed on the site, both online-only and in-store.
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Digital
Local.com Buys PremierGuide
Local search white labeler Local.com said on Friday it has acquired the outstanding shares of PremierGuide for about $2 million in cash.
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Digital
Scripps Adds CGM Recipes to Web Portfolio
Food Network owner Scripps Networks has acquired Recipezaar, a Web site featuring consumer-generated recipes and other food community content.
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Digital
Google Posts Strong Ad Earnings in Q2
Google reported yesterday that Q2 revenue, almost entirely from search ads, rose 58% over the same period last year to reach $3.87 billion.
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Digital
Yahoo! Puts Its Targeting Smarts on Display
No one’s saying Yahoo! has conceded the search marketing race to Google, but the second largest search engine has lately been doing all it can to leverage its current lead-horse status in another online ad channel: display ads.
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Digital
Religious Jewelry Site Puts Faith in Pay-per-click
After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche
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Digital
After Semel, a Wait-and-See Q2 for Yahoo!
Almost exactly one month after Yahoo! replaced former CEO and president Terry Semel with co-founder Jerry Yang and former chief financial officer Sue Decker, the search engine/ Web portal posted quarterly financial results that seemed to suggest why the change was necessary.
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Digital
Amazon.com’s Grocery, Shoe and Handbag Sites Retain Ad Agency Fly
Amazon.com has tabbed Fly, a Manhattan-based advertising agency formerly known as RowenWarren, to develop interactive campaigns for its grocery and Endless.com, its shoe and handbag Web site, as well as Unbox, one if its digital categories.
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Digital
At Your Service: Mentos Assigns Summer Intern to Market Fun
(Promo) Call it “Subservient Intern.”
Mentos maker Perfetti Van Melle USA has put its summer intern, Trevor, at the center of an online campaign reminiscent of Burger King’s landmark Subservient Chicken.