Digital
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Digital
Superpages Goes to the Video
Internet Yellow Pages Superpages.com is beta testing video ads for small to mid-sized local businesses that advertiser in its online directories.
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Digital
Short Cuts
A federal judge refused to stop eBay from using an online feature that lets shoppers buy items at a fixed price with one click.
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Digital
R.H. Donnelley Takes Care of Business.com
R.H. Donnelley, the publisher of both print telephone directories and Internet Yellow Pages, announced yesterday that it entered into an agreement to purchase enterprise search engine and ad network Business.com for $345 million in cash.
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Digital
AOL Plans to Buy Behavioral Targeter Tacoda
AOL announced yesterday that it will purchase behavioral ad targeting company Tacoda Networks and run it as an independent subsidiary.
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Digital
E-mail on iPhone? Don’t U Worry– Yet
Visions of crowds lined up outside Apple stores panting to get their hands on an iPhone got you fretting over readying your marketing efforts for the mobile future? Rest easy on one score: Mobile or not, you probably won
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Digital
Amazon’s Fortunes Rise in Second Quarter
Amazon.com generated $2.89 billion in sales during the second quarter, up from $2.14 billion in second quarter 2006. The Seattle-based online retailer’s net income more than tripled during this period, from $22 million to $78 million. The quarter ended June 30.
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Digital
AOL Springs for Behavioral Targeter Tacoda
AOL announced yesterday that it will purchase behavioral ad targeting company Tacoda Networks and run it as an independent subsidiary.
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Digital
Yellow Book USA Names Marshall Chief Media Officer
Yellow Book USA, a national yellow pages and online local search company based in Uniondale, NY, has named Patrick Marshall chief new media officer.
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Digital
Poll Finds Customer Reviews and Ratings Boost Brand Trust
Consumers put more trust in brand products when customer ratings and reviews are available online, according to survey findings from the online media technology firms Bazaarvoice and Vizu Corp.