Digital
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Engage & Convert
TV Commerce Technology On the Rise During Pandemic
Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
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Demand Gen
COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
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Engagement
Brand X Challenge 2020 Winners: The Next Generation of Experiential Marketing
The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.
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Digital
Nike and Facebook Up Their Ecommerce Game
Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.
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Acquisition
Ecommerce Product Marketing: Three Insights for Creating Content
Three considerations for product marketers when devising content to attract online buyers.
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Data & Analytics
What Marketers Need To Know About Gaming Consumers
Insights and research marketers can use for gaming-focused campaigns.
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Events
Insights on Executing Virtual Sponsorships From Jägermeister
Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.
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MarTech
Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.
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Data & Analytics
Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report
Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.
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Engagement
How One Food Festival Pivoted to Digital
When it came to converting EEEEEATSCON to a virtual gathering, here’s how marketers met the challenge.