Digital
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Digital
Online Pharmaceuticals Spending to Rise, But Trust May Not Follow
Online spending within the pharmaceutical industry will jump from $975 million this year to $2.2 billion in 2011, according to eMarketer.
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Digital
Acxiom Acquires EchoTarget
Acxiom Corp. has acquired EchoTarget, a dynamic banner retargeting firm. Acxiom did not reveal what the terms of the transaction were.
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Digital
Michael Sprouse Joins AdzoogleAds as CMO
Online marketing services provider AzoogleAds has named Michael Sprouse chief marketing officer.
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Digital
New Digital Agency Opens in San Francisco
Catalyst is a new digital marketing agency in San Francisco that’s been founded by John Durham and Cory Treffiletti. Both have extensive online marketing experience.
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Digital
Landmark Acquires InternetSeer
Landmark Communications Inc. has acquired InternetSeer.com Corp., a provider of small business Web site monitoring, for an undisclosed sum.
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Digital
NHL Extends E-Commerce Agreement through 2014
The National Hockey League has signed a contract extension with GSI Commerce Inc. for the latter to provide online and offline marketing services through 2014.
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Digital
Publicis Acquires French Interactive Shop Wcube
Publicis Groupe has acquired Wcube, a French Internet marketing agency. Wcube will be renamed Publicis Modem France.
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Digital
Yahoo to Sell Ads for Social Network Site Bebo
Yahoo Inc. will sell most of the display advertising for Bebo, a British online social network, according to wire service reports.
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Digital
MTV Solicits Consumer Content for New Sites
MTV Networks has more than two dozen new Web sites on its drawing board, many of which will rely on consumer contributed content.
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Digital
Buy.com’s 2.0 Makeover
(Direct) Any company that’s been in e-commerce nearly 10 years has a pretty decent claim on being thought of as a pioneer. But Buy.com, which started selling tech goods and consumer electronics through a Web-only store back in 1998, isn’t content to sit around and tell stories about the old days.