Digital
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Digital
Yahoo to Sell Ads for Social Network Site Bebo
Yahoo Inc. will sell most of the display advertising for Bebo, a British online social network, according to wire service reports.
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Digital
MTV Solicits Consumer Content for New Sites
MTV Networks has more than two dozen new Web sites on its drawing board, many of which will rely on consumer contributed content.
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Digital
Buy.com’s 2.0 Makeover
(Direct) Any company that’s been in e-commerce nearly 10 years has a pretty decent claim on being thought of as a pioneer. But Buy.com, which started selling tech goods and consumer electronics through a Web-only store back in 1998, isn’t content to sit around and tell stories about the old days.
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Digital
Internet Search Engines Target Personalized Advertising
24/7 Real Media Inc. has conducted direct marketing campaigns with online advertising distributed via Internet search engines across a network of more than 950 Web sites.
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Digital
Agency to Build Online Social Network Supported With Ads
Seed Corn Media of Los Angeles plans to launch an advertising supported online social network in January 2008.
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Digital
Omniture to Acquire Offermatica
Web site analytics firm Omniture announced last week it has agreed to acquire multivariate testing company Offermatica for $65 million in cash and stock.
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Digital
Improve Your Homepage Performance Significantly
If you’re in the middle of a homepage design review, you know there’s a lot to consider. This week, MarketingSherpa’s Anne Holland shares some things she’s learned about the process. For a handy checklist of dos and don’ts, click here.
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Digital
Click Tactics Acquires Intrasight
Click Tactics Inc., an online marketing services firm, has acquired Intrasight, a provider of relationship marketing services for the travel and hospitality industry.
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Digital
B-to-B Seller Opens Up to Customers
How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.