Digital
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Digital
Petco Tests Product Reviews
Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January
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Digital
Jeeves Bows Out, and Ask Comes In
Jeeves has officially been served his walking papers. The Web search engine formerly known as Ask Jeeves unveiled the new Ask.com look at Search Engine Strategies New York 2006, during a keynote speech by Barry Diller, chairman and CEO of parent company IAC/InterActive Corp.
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Digital
Honda Campaign Shows Elements of Style
Search marketing has been a direct-response medium pretty much since birth, for all the now-familiar reasons: It’s highly targeted, its performance is highly measurable, and search campaigns can be micromanaged to produce the best possible return on investment (ROI). Most of all, unlike mass media buys, which always involve wasted impressions, search reaches people who are in-market and intending to buy (if not immediately, then soon.) But the way we consume media is changing, and those changes may spill over into the way advertisers think of and use search marketing.
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Digital
Performics’ Holiday Search Snapshot
Performics, the search engine marketing division of DoubleClick, came out with another flight of its quarterly Performics 50 keyword performance index in mid-February, and this report, covering the last quarter of 2005, sheds some insight on what happens to search terms during the holiday sales season.
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Digital
Meow Darling, Catwoman Here
How would like to get a call on your mobile phone from Catwoman?
Okay, you’re not going to be talking with Catwoman personally. But you could see a short video clip of her, attached to a promo for the movie, thanks to advanced mobile technology.
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Digital
Monkeys Spots Get Viral (But in a Good Way!)
For some of the 90 million people who watched the Super Bowl, the game was essentially over when the losing Seahawks punted with six and a half minutes to go. Others considered the event wrapped on Sunday night, when the nacho crumbs were swept from under the sofa cushions, or Monday morning, when the office pool winnings were paid out. But for some people, Super Sunday kept on going for hours and even days. That includes the folks who surfed over to the Web site of CareerBuilder.com on Monday because of the company’s two high-profile 30-second spots during the game.
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Digital
MSN Tries to Buy Some Love
All you compulsive players who can’t resist scratching off those fast-food game cards, take note. MSN Search has just launched an instant giveaway that gives users the chance to snag some swag for doing something MSN hopes they’ll soon be doing anyway: searching the Web with MSN.
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Digital
A Look behind the Online Ad Numbers
The rise of online marketing has brought trailing after it another corresponding increase
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Data Driven ROI
What’s The Best Bang for the E-Buck?
By a three-to-one margin, marketers said optimizing a Web site for to attract search engines is a better bet for solid returns than paid search listings, according to a study by JupiterResearch.