Digital
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Digital
DOJ Will Get to Peek at Google Data
A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.
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Digital
Will $90 Million Make Google Click Fraud Go Away?
Google announced last week that it has reached a settlement with plaintiffs in one class-action lawsuit charging that the search engine giant has not policed its pay-per-click ad programs well enough to eliminate substantial fraud. But so far, the prospect of a settlement hasn
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Digital
Taking Surer Aim on Contextual Ads
Between news of a possible click-fraud resolution in Arkansas and a potential perp walk in San Jose, one ad-targeting advancement from the Googleplex got pretty much lost in the kerfuffle. So let’s pause a moment to recognize: Last week, Google quietly rolled out the capacity to give pay-per-click marketers in its contextual program more control over who sees their ads.
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Digital
Using Search to Boost Branding
In keeping with the opportunity curve theory, branding through search is likely to deliver effective and efficient results for many years to come, but those who capitalize early will realize the most impressive returns. Which means there’s no time to waste.
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Digital
Value in an Inventory of One
As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.
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Digital
Jambo Jumps to the Page
Google has garnered a lot of ink for its apparent plans to grow beyond search and into other ad media, including offline channels. The company has tested newspaper ads for some of its AdSense marketers, just concluded a trial print ad auction for magazine placement, and in January bought dMarc broadcasting, a platform for serving up radio spots. But Google isn
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Digital
Paid Search to Generate $10 Billion by 2009: Study
While paid search advertising spending will slow from its meteoric rise during the last few years, it will still hit $10 billion by 2009, according to a new study from New York City-based Internet research firm eMarketer.
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Digital
Put Up or Shut Up
AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail’s certified e-mail
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Digital
Petco Tests Product Reviews
Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January