Digital
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Digital
Online Lead Generator Yodle Receives $12 Million Investment
Yodle Inc., a lead generation and online advertising services firm, plans to use a $12 million investment it received from the venture capital firm Draper Fisher Jurvetson to finance its expansion.
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Digital
Montgomery Ward Enhances Web Site
Montgomery Ward has revamped its Web site. New functions now allow customers to search more than 50,000 items by price, color, special discounts and other criteria.
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Digital
What Should You Do? Legal Advice About User Content
(Promo) “Who’s in Control?” was the themed inquiry at this year’s Promotion Marketing Association law conference in Chicago, and according to much of the content presented, the answer was: users, mostly.
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Digital
Avoid Social Faux Pas: Communicating in the New World
Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.
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Digital
AOL Introduces New Ticker Advertising Format for Internet Videos
America Online has started offering a new format for video ticker advertising. It integrates banner advertising within online streaming video.
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Digital
Retailers Gear Up for Cyber Monday
Online retailers are apparently really getting into the Cyber Monday holiday spirit.
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Digital
InfoSearch Media’s Loss Shrinks, Revenue Off
InfoSearch Media Inc., a search marketing firm, generated $1.2 million in third quarter 2007, down from $1.6 million in third quarter 2006.
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Digital
Backchannelmedia Tests Technology for TV and Internet Ads
Backchannelmedia Inc. plans to begin testing technology for direct response television and Internet advertising in early 2008.
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Digital
BiggerBoat Network Targets Advertising on Entertainment Web Sites
The BiggerBoat Entertainment Advertising Network launched by OnMeta Inc. will target direct response advertising to 15 million unique monthly visitors of entertainment-oriented Web sites.
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Digital
Fourth Cyber Monday Probably Biggest: DoubleClick Performics
An early Thanksgiving and a Tuesday Christmas this year means there will be five so-called Cyber Mondays and the fourth will probably be the biggest, according to DoubleClick’s Performics division.