Digital
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Digital
Les Smiedt Heads Online Marketing for Fortress Financial
Fortress Financial Group Inc. has appointed Les Smiedt to serve as marketing and advertising consultant to oversee online campaigns and promotions for prepaid credit cards and launches for new debit cards.
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Digital
Technology Monitors Eye Movements on Web Sites
Oneupweb has introduced an eye tracking service for analyzing the physiological movements of the human eye and psychological implications for marketing when Web pages are viewed.
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Digital
Sun Microsystems Acquires MySQL
Sun Microsystems Inc. will acquire MySQL AB, a developer of open source database software for approximately $1 billion.
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Digital
Engauge Buys StreamRight
Engauge, a marketing agency, has acquired StreamRight, a digital technology development firm.
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Digital
Tremor Media Raises $11 Million to Promote Video Ads
Tremor Media the operator of an Internet video advertising network reported it has raised $11 million in investment capital, with the help of Canaan Partners and Masthead Venture Partners.
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Digital
Time Warner Targets Teens with Virtual World Investment
(PromoXtra) Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.
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Digital
Early Valentine: Make Advertisers Love Your Site
If your Web site doesn’t stand out to media planners, you won’t see a dime of the estimated $43 billion marketing spend on online advertising. Click here for 10 steps from Avenue A | Razorfish’s Dave Friedman to make advertisers fall in love with your site.
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Digital
UBid Appoints Olsen Chief Operating Officer
UBid.com has appointed Lee Olsen chief operating officer.
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Digital
Red Zone: Internet Radio Station Uses Search and Viral Marketing to Find Audience
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its cool – or is it hot? – jazz, swing and blues format.
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Digital
Browser Media, Keith Budden Offer Affiliate Marketing Consultancy
Browser Media, a search engine marketing agency based in the United Kingdom, has joined with affiliate marketing expert Keith Budden to offer affiliate marketing consultative services.