Digital
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Data & Analytics
Six Ways Marketers Can Prepare for a Cookie-Less Future
Six steps to ensuring that companies can manage–and thrive–as the industry switches from third-party cookies to first-party data.
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Engagement
Tips for Finding a Niche Idea for a Podcast
Tips for pinpointing a specific niche podcast idea that your brand can speak to.
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Loyalty Marketing
Brands on Fire: IKEA
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Data & Analytics
Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
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Digital
Marketers on Fire: Popeyes CMO Bruno Cardinali
We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
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Acquisition
How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing
A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
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MarTech
Mobile Marketing Strategies: Four Common Mistakes to Avoid
Considerations for retail marketers when engaging consumers on their mobile devices.
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Acquisition
Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers
How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.
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Demand Gen
Zenni Hits the Road Post-Pandemic With OOH Marketing
Zenni is investing in OOH marketing once again, with billboards, pop-ups and social media tie-ins.
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Acquisition
How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.