Digital

• Digital

  Swimming Upstream: Ads in Videos Don’t Always Make a Good Impression

  Not sure whether to put in-stream ads in your online video content?

  Consider this: a recent survey by Burst Media reports that over half (50.7%) of respondents stop watching an online video once they encounter an in-stream advertisement. And worse, 15.3% reported they immediately leave the site once they encounter such an ad in a video.

• Digital

  Banner Ad Clickers Not Like Other Web Users: Study

  That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.

• Digital

  Online DM Spending Up, Offline Down: Survey

  Marketers intent on following the money need look no further than their computer screens. According to a new survey from marketing service and software provider Alterian, 45% of DMers spent at least $500,000 in 2007 for online efforts, compared with just over one-third in 2006.

• Digital

  AOL Acquires Ad Serving Network buy.at

  AOL has acquired buy.at, an online advertising network service provider. Terms of the acquisition were not disclosed.

• Digital

  Correction

  An item about ReachLocal (Direct Newsline, Jan. 31) contained some misstatements. The Woodland Hills, CA-based agency offers technology that small businesses can use to reach consumers who are searching the Internet for products and services in their local areas.

• Digital

  Medical Association Plans Lead Generation Campaign

  The Medical Group Management Association (MGMA) has retained the interactive marketing agency 90octane to develop a lead generation campaign.

• Digital

  E-Buyers Use Multiple Web Portals: Jupiter

  Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch.

• Digital

  Reach Local Opens Office in Florida

  The digital advertising agency Reach Local Inc. has opened offices in Tampa, FL, offering search engine marketing and other Internet media services in the Sunshine State.

• Digital

  Amazon Acquires Audible Inc. for $300 Million

  Amazon.com, Inc. will acquire Audible Inc., an online marketer of digital audio books, newspapers and magazines, for $300 million.

  The deal is expected to close by the second quarter.

• Digital

  Cornerworld to Buy Sway Inc. for $30 Million

  Cornerworld Corp. has signed a letter of intent to purchase Sway Inc., an online social community marketing services firm, for $30 million in cash and stock.