Digital

• Digital

  Foundering Yahoo! Reaches out to Co-founder

  Bringing a founder back into the fold seems to have done well for Apple and is at least being given a chance to work at Dell. Now Yahoo! has joined the ranks of those companies looking to a once and future leader for guidance through tough times.

• Digital

  EBay to Google: It’s Your Party, but We’ll Fly if We Want to

  A ploy to promote Google

• Digital

  Yahoo! Replaces CEO Semel with Co-founder Yang

  Less than a week after a Yahoo! shareholder meeting blamed CEO Terry Semel for failing to keep the perennial second-ranked Web portal/ search engine abreast of Google, Semel has stepped aside and will let Yahoo! cofounder Jerry Yang take over the company’s leadership.

• Digital

  Live From DMDNY: John Greco’s Process Thinking

  Whatever you do, don’t call direct marketing an industry around DMA president John Greco.

  “It’s a process, in which we interactively engage with buyers, collect information and improve experience,” he said during a welcoming speech at the Direct Marketing Days New York conference.

• Digital

  Live From DMDNY: An Uncomfortable Conversation

  Direct marketers are facing a dialog that may cause them to squirm in their seats. With the rise of social networks, they are increasingly having to listen to, and cede control of their messaging to, consumers.

• Digital

  Sprightly Venture: Soda Maker Launches Mobile Social Community for Teens

  (Promo) This month, the Coca-Cola Co. plans to launch a social community for teens via mobile phones for its Sprite brand.

• Digital

  Pet Food Direct Receives $10 Million to Finance Expansion

  Pet Food Direct Inc. has received an infusion of $10 million in investment capital from LLR Partners Inc., a private equity investment firm based in Philadelphia. The money has been designated to finance growth initiatives for the online direct marketer.

• Digital

  JupiterResearch Predicts Online Ad Shift to Behavioral Targeting

  The latest online advertising projections from JupiterResearch predict total online advertising spending will grow to just shy of $20 billion by the end of this year and increase to $35.4 billion by 2012.

• Digital

  Checkout Party Costs Google in eBay Ads

  A ploy to promote Google’s Checkout automated payment system has led auction Web site eBay to pull its Google search advertising, depriving Google of its largest single AdWords client.

• Digital

  FTC Checking Microsoft, Yahoo! Acquisitions

  The Federal Trade Commission is conducting a review of Microsoft’s $6.1 billion proposed bid for interactive agency aQuantive, according to press reports.

  Yahoo’s $680 million offer to acquire the 80% of ad exchange Right Media that it does not already own will also come under FTC review.