Pet Food Direct Inc. has received an infusion of $10 million in investment capital from LLR Partners Inc., a private equity investment firm based in Philadelphia. The money has been designated to finance growth initiatives for the online direct marketer.
Founded in 1997, Harleysville, PA-based Pet Food Direct has amassed a list of more than 200,000 customers nationwide. The company offers more than 11,000 products and services, including pet foods and information on pet healthcare.
“We have chosen an excellent partner to support Pet Food Direct as we expand our aggressive growth plans, leveraging their expertise and business network in direct marketing,” said in a statement Geoff Walker, CEO of Pet Food Direct.
Keystone Equities Group, LP, an investment banking and brokerage firm that provides financial advisory services for Pet Food Direct arranged the deal.
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