Digital

• Digital

  European Agency Acquires Special Ops Media

  Special Ops Media (SOM), an Internet media agency based in New York, has been acquired by the global marketing and technology agency LBI International AB of Stockholm, Sweden. Terms have not been disclosed.

• Digital

  Google Laying Off 300 at DoubleClick, Selling Performics

  Google is laying off about 300 DoubleClick employees and is selling its Performics

• Digital

  Engauge Acquires Spunlogic

  Engauge, a digital marketing agency formed by Halyard Capital and direct marketing veteran Stan Rapp, has acquired Spunlogic, an online marketing agency

• Digital

  Online Newspaper Ad Spending Soars, Print Plunges: NAA

  Online advertising at newspaper Web sites rose 18.8% to $3.2 billion in 2007, accounting for 7.5% of all newspaper ad spending last year, compared to 5.7% in 2006, the Newspaper Association of America announced Friday.

• Digital

  Epsilon Changes Agency Name to Purple@Epsilon

  Marketing and database services firm Epsilon is expected to announce today it has changed its interactive and direct agency services unit’s name to Purple@Epilson.

• Digital

  Wealthy Donors Favor Internet, Study Says

  Major donors to charities tend to favor using the Internet, according to a new study from Convio.

• Digital

  Naturally Scientific Taps Commerce Planet

  Naturally Scientific, Inc., manufacturer of health supplements, has selected Commerce Planet to operate its commercial Web sites, e-online sales and direct marketing for its Ironman Nutrition product line for up to five years.

• Digital

  Catalogs, Online Stores Get Small Slice of Easter Pie

  It appears Wal-Mart owns Easter. Of the 79% of Americans who celebrate the holiday, 58.8% said they plan to make their Easter purchases in a discount store, according to a study released last week by the National Retail Federation.

• Digital

  Transcontinental Acquires ThinData

  Transcontinental Inc. has acquired ThinData Inc., a Canadian online marketing services firm.

• Digital

  Google Clears Last Hurdle in DoubleClick Acquisition

  Google Inc. finalized a $3.1 billion acquisition of DoubleClick, the online ad services firm, shortly after the acquisition was approved by the European Commission.