Digital
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MarTech
Three Ways Programmatic Advertising Could Evolve in 2022
The effects of programmatic advertising’s accelerated growth during the pandemic.
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Digital
Marketing in the Metaverse: Brand-Owned Virtual Worlds from Timberland, BMW and SK-II
The latest virtual worlds that brands are developing to engage consumers in the metaverse.
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Technology
Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
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Data & Analytics
Google Brings Privacy Sandbox to Android Devices
What Google’s latest privacy move means for the marketing and mobile advertising communities.
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Data & Analytics
SmileDirectClub CMO Talks TikTok Strategy, Pandemic Marketing and Data Applications
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
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Digital
2022 Market Like a Mother Honorees Revealed
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
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Social
Three Ways DTC Brands Can Diversify Spend Beyond Social Media
How brands in the the direct-to-consumer marketing space can move beyond social media.
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Social
Brands on Fire: Banfield Pet Hospital Targets Pandemic Pet Owners With ‘After Party’ Video Series
We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.
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Video Marketing
How 12 Brands Engaged Target Audiences With Virtual Events
Check out these 12 different programs that successfully conquered Zoom fatigue.
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Data & Analytics
Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers
Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.