Digital
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Digital
Liquidity Acquires Geneva Group for $17 Million
Liquidity Services Inc., an online auction marketplace for wholesale, surplus and salvage goods, will acquire the Geneva Group for $17 million.
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Digital
TicketsNow Appoints Julia Vander Ploeg As Senior VP of Marketing
Online ticket marketplace TicketsNow has hired Julia Vander Ploeg to serve as senior VP of marketing. Vander Ploeg will lead TicketsNow’s strategic business initiatives in the areas of direct and brand marketing, advertising, promotions and merchandising, public relations, CRM, search, and affiliate marketing.
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Digital
Shop.org Projects Online SalesWill Rise 17% in 2008
Online sales excluding travel are expected to hit $204 billion in 2008, an increase of 17% over last year, according to a report released by trade group Shop.org.
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Digital
European Agency Acquires Special Ops Media
Special Ops Media (SOM), an Internet media agency based in New York, has been acquired by the global marketing and technology agency LBI International AB of Stockholm, Sweden. Terms have not been disclosed.
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Digital
Google Laying Off 300 at DoubleClick, Selling Performics
Google is laying off about 300 DoubleClick employees and is selling its Performics
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Digital
Engauge Acquires Spunlogic
Engauge, a digital marketing agency formed by Halyard Capital and direct marketing veteran Stan Rapp, has acquired Spunlogic, an online marketing agency
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Digital
Online Newspaper Ad Spending Soars, Print Plunges: NAA
Online advertising at newspaper Web sites rose 18.8% to $3.2 billion in 2007, accounting for 7.5% of all newspaper ad spending last year, compared to 5.7% in 2006, the Newspaper Association of America announced Friday.
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Digital
Epsilon Changes Agency Name to Purple@Epsilon
Marketing and database services firm Epsilon is expected to announce today it has changed its interactive and direct agency services unit’s name to Purple@Epilson.
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Digital
Wealthy Donors Favor Internet, Study Says
Major donors to charities tend to favor using the Internet, according to a new study from Convio.
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Digital
Naturally Scientific Taps Commerce Planet
Naturally Scientific, Inc., manufacturer of health supplements, has selected Commerce Planet to operate its commercial Web sites, e-online sales and direct marketing for its Ironman Nutrition product line for up to five years.