Digital
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Digital
Old-Fashioned DM Haunts, Helps Ron Paul Campaign
Though Ron Paul’s campaign has certainly demonstrated online fundraising prowess, good old-fashioned direct mail has played a highly unusual role in it, as well — at times both bad and good for the Republican presidential candidate.
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Digital
Online Shopping in U.K. Grows 54%
Online shopping in the U.K. totaled 46.6 billion pounds ($91.2 billion) last year, up 54% over 30.2 billion pounds ($59.1 billion) in 2006, according to the Internet Marketing in Retail (IMRG) Capgemini E-Retail Sales Index.
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Digital
Saudi Online Spending Tops $3.2 Billion
Spending by Saudi Arabian Internet users reached over $3.2 billion last year, according to Arab Advisors Group.
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Digital
Les Smiedt Heads Online Marketing for Fortress Financial
Fortress Financial Group Inc. has appointed Les Smiedt to serve as marketing and advertising consultant to oversee online campaigns and promotions for prepaid credit cards and launches for new debit cards.
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Digital
Technology Monitors Eye Movements on Web Sites
Oneupweb has introduced an eye tracking service for analyzing the physiological movements of the human eye and psychological implications for marketing when Web pages are viewed.
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Digital
Sun Microsystems Acquires MySQL
Sun Microsystems Inc. will acquire MySQL AB, a developer of open source database software for approximately $1 billion.
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Digital
Engauge Buys StreamRight
Engauge, a marketing agency, has acquired StreamRight, a digital technology development firm.
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Digital
AOTA Endorses Enhanced Security Scheme
The Authentication and Online Trust Alliance announced today it is endorsing so-called Extended Validation SSL certificates, a security scheme the group says will help validate Web site owner identities and protect consumers from online fraud.
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Digital
Tremor Media Raises $11 Million to Promote Video Ads
Tremor Media the operator of an Internet video advertising network reported it has raised $11 million in investment capital, with the help of Canaan Partners and Masthead Venture Partners.
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Digital
Time Warner Targets Teens with Virtual World Investment
(PromoXtra) Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.