Digital
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Digital
The Knot Acquires Bump Media
The Knot Inc. has acquired The Bump Media Inc., publisher of The Bump local magazine and commercial Web site dedicated to pregnancy and first-time parents.
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Digital
Kelsey Report: Interactive Advertising Leads Revenue Growth
Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm.
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Digital
Adconion Raises $80 Million for Advertising Network
Adconion Media Group, based in Toronto, has raised $80 million in capital from European venture capital firms to expand its online advertising network in North America and Asia.
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Digital
Internet Media Training Firms Join Forces
The Laredo Group plans to expand its interactive media training programs, following its acquisition of LearningCraft LLC. Terms for the acquisition were not disclosed.
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Digital
Search Engines Must Comply with EU Privacy Rules, Regulators Say
Search engines must comply with European privacy regulations even if they aren
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Digital
Performance Products Taps I-Com International
Performance Products Ltd., has hired I-Com International to provide search engine optimization and pay-per-click advertising to promote its new mobile satellite navigation system.
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Digital
Swimming Upstream: Ads in Videos Don’t Always Make a Good Impression
Not sure whether to put in-stream ads in your online video content?
Consider this: a recent survey by Burst Media reports that over half (50.7%) of respondents stop watching an online video once they encounter an in-stream advertisement. And worse, 15.3% reported they immediately leave the site once they encounter such an ad in a video.
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Digital
Banner Ad Clickers Not Like Other Web Users: Study
That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.
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Data Driven ROI
Banner Ad Clickers Not Like Other Web Users: Study
That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.
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Digital
BT Acquires Online Service Firm Fresca Ltd.
BT has acquired Fresca Ltd., a U.K. online marketing services firm.