Digital
-
Digital
Is An Unclicked Banner a Wasted Effort?
If a Web banner or display ad doesn’t get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,
-
Digital
Mobile Ads Up–No Thanks to iPhone
U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most
-
Digital
Marketers Taking Advantage of Phones’ Mobility
Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity
-
Digital
Greenpeace Launches iPhone App
APPS ARE SWELL. They put restaurant guides and the ability to generate fart sounds at will right in your pocket. But can they raise a nonprofit’s profile
-
Digital
Taco Maker Goes Mobile to Reach Families
Late last year The Taco Maker, a quick-service Mexican chain based in Puerto Rico and Orlando, FL, decided the economic time was right to start selling
-
Digital
Digital Media and Traditional Media: Will it Blend?
Digital media and traditional media are at a crossroads – and when it comes to research and measurement, marketers are having difficulty knowing which way to turn
-
Digital
Political Ad Network Debuts
A new online ad network has debuted whose founders claim it can reach people with strong beliefs about certain political issues. However, the targeting comes at a price
-
Digital
Firm Testing 30-Second Video Ads Between Page Loads
ShortTail Media announced earlier this week it has partnered with Schematic and Visible Measures to develop a video ad platform that will allow marketers to insert 15- and 30-second television ads between Web site page loads
-
Digital
Search Firm LookSmart’s Loss Deepens In First Quarter
Search services and advertising firm LookSmart pulled in $13.3 million during first-quarter 2009, down both from $17.5 million a year earlier…
-
Digital
Search Firm LookSmart’s Loss Deepens In First Quarter
Search services and advertising firm LookSmart pulled in $13.3 million during first-quarter 2009, down both from $17.5 million a year earlier