Digital
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Digital
International Expansion Through Search Engine Marketing
Search can be a powerful tool for pinpointing global market opportunity and driving high ROI customer acquisition
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Digital
Why CPG Firms Need a Holistic View of Digital Spending
CPG companies on average spend six percent of their marketing budgets on online media, half of what other companies in other industries are spending. Clearly, there is an enormous untapped opportunity for the CPG marketer who gets it right.
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Digital
Increase Accountability With Micro Strategies
As brands increasingly need to control costs and drive results, micro strategies that can make offline channels more affordable and enable smarter, smaller media buys with greater accountability deserve a closer look.
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Digital
Top Paid Search Mistakes—And How to Avoid Them
Paid search is one of the top lead and sales generating techniques for many online marketers. But not optimizing your pay-per-click campaigns, not bidding on enough keywords and not properly tracking your ROI can hurt your results
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Digital
Maximize Your Web Site for Better Conversion
How can you optimize traffic, ensure the “stickiness” of your Web content and drive visitors to close the sale? These best practices will help ensure everything on your site works cohesively and seamlessly, transforming it into a high-performance conversion engine.
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Digital
Paid Searches Used To Drive Web Traffic Over Sales: DMA Study
Marketers are managing their expectations when it comes to paid search. Nearly half say their primary goal in paying for a paid search campaign is driving traffic to their Web sites, but only three in ten list generating a direct sale from the click as their principal desired outcome, according to a new study from the Direct Marketing Association.
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Digital
Home Services Lead In Small Business Search Spend: Study
Does search spending, like charity, begin at home? Small businesses seem to think so: Home care companies such as plumbers, landscapers and roofers led a number of advertiser categories in search expenditures by small businesses
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Digital
Portals Drive College Student Recruitment
Chancellor University is one of many schools turning to the Web to recruit new students.
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Digital
Drive Digital With Location-Based Strategies
Search is becoming increasingly geo-targeted, with engines catering to user behavior and demand.
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Digital
Search To Grow As Marketers Express ROI Concerns
Search engine marketing expenditures will grow 14% this year, jumping from $14.6 billion in 2009 to $16.6 billion by the end of December, according to research from the Search Engine Marketing Professional Organization