Digital
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Digital
Think Before You Leap Into Paid Video Search
Does paid video search make sense for your organization? Here’s what to consider before investing.
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Acquisition
10 Marketing Trends for 2016: Forbes Slide Show
CMO.com tapped industry insiders to find out what marketing trends stand out for the coming year. They talk talent, ad blocking, local vs. global and more.
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Digital
Harnessing the Power of Closed-Loop Marketing in 3 Easy Steps
Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps
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Acquisition
25 Brands that Hit the Mark with Disruptive Marketing
Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed.
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Demand Gen
The Best Risk Most Marketers Will Never Take
Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make
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Digital
Why Healthcare Marketing Needs to Catch Up
Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.
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Agencies
Chief Marketer Asks…What Were the Top Trends of 2015?
We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.
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Digital
4 Holiday Ecommerce Trends You Can’t Ignore
Here’s four top ecommerce trends to boost consumer engagement and maximize sales this holiday shopping season.
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Digital
5 Data-Driven Ways to Optimize Holiday Marketing
E-marketers can make still make small adjustments that can have a big impact before Christmas. Here’s 5 ways to make your holiday marketing more merry.
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Acquisition
Three Ways Retailers Drive Consumers In Store
Retailers have more tools than ever to reinvent the shopping experience. Here’s three tactics to help as the holiday rush approaches.