Digital
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Acquisition
Billboards Tap Mobiles to Track Behavior
That billboard you just motored by may be doing more than just informing you—Clear Channel is tapping into mobiles to track behavior as people pass by.
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Acquisition
Heineken CMO Puts Energy into Digital to Reach Millennials
Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials.
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Acquisition
Home Away Uses Awkward, Gross Moments to Fend Off Competition
Home Away’s new campaign, “It’s Your Vacation, Why Share it,” takes aim at rival Airbnb. Mariano Dima, CMO at Home Away, comments on the campaign.
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Acquisition
Wendy’s CMO Kurt Kane on its “Deliciously Different” Campaign
Wendy’s CMO Kurt Kane on the strategy behind “Deliciously Different,” whether the “freshness” message will resonate and the creative used to make the point.
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Data & Analytics
B2B LeadsCon 2016 Call for Speakers Open
Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.
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Demand Gen
How B2B Marketers Can Use Video for Lead Gen: Webinar
For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.
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Digital
Don’t Forget the Basics in Email Marketing
Here’s several important facts about email B2B and B2C marketers need to make the most of email marketing.
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Data & Analytics
How to Update Your Market Research Approach: 3 Phases
Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here’s why your research needs to move to the next phase.
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Digital
How Marketers Can Rank High in Mobile Phone Search
CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.
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Acquisition
Technology’s “Strategic Imperatives” = Marketing Brilliance
Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”