Digital
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Acquisition
6 Tips for the Perfect Customer Journey
Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.
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Acquisition
Marketing Cloud Enables Merchant Offers to GM Drivers
General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.
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Digital
Slowing the Threat of Ad Blocking: 5 Ideas
Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.
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Data & Analytics
The Need for Deeper Content Marketing Metrics
Marketers tasked with assessing content marketing ROI and value have their work cut out for them.
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Digital
How IoT Offers Opportunities for Marketers
More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here’s a lesson on how IoT offers opportunities for marketers.
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Digital
The CPA Equation: What Clients Don’t Always Understand
Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down.
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Digital
On the Horizon: Analytics and Digital will Top Job Skills
The digital skills required by European and U.S. executives are changing fast.
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Digital
Content Marketing: 5 Things CMOs Need to Know
More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.
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Acquisition
MINI Turns “Chick Car” Stereotype into New Customers
MINI’s new campaign “Defy Labels” takes on stereotypes, including the ones it hears like “chick car” and “frivolous fun.”
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Acquisition
We’re at it Again! PROMONext June 14 NYC
What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.