Digital
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Data Driven ROI
What B2B Can Teach B2C About Content Marketing
With the rise in popularity of content marketing, B2B marketers have a lot to show their B2B counterparts.
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Acquisition
Erasing the Line between Content Creation and Engagement
With co-creation and crowdsourcing people build a personal connection to the brand through content creation.
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Acquisition
4 Ways Pokémon Go Masters Viral Loop Marketing
Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.
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Acquisition
4 Influencer Marketing Musts to Improve ROI
Try these four musts to improve ROI with influencer marketing.
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Acquisition
Childish or Relatable? Emojis Run the Gamut in Brand Marketing
Emoji use by brands has taken off in marketing, but what’s the payoff: annoyance or appreciation?
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Acquisition
Parents Share Love in Dear GapKids Back-to-School Videos
GapKids is out with a series of videos titled Dear GapKids that show kids heading back to school in various scenarios and parents weighing in.
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Acquisition
Red Flags Shoot up after $1 Billion Deal for Dollar Shave Club
When Unilever paid an astounding $1 billion for Dollar Shave Club, a start-up that markets razors, red flags should have shot up at companies all across the country.
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Acquisition
Marketing Leaders Weigh in on 12 Key Attributes for Digital Marketing
In this article from Forbes.com, marketing leaders were interviewed about their views on the most important attributes needed to succeed in the digital world.
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Demand Gen
The Secret to B2B Lead Gen: Cut Through the Clutter
Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.
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Acquisition
Amazon’s Alexa Now Suggests Patrón Cocktails
Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.