Digital
-
Acquisition
Avon #BeautyBoss Campaign Targets Millennials
Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.
-
Acquisition
GE, Adobe Share Wisdom of Snapchat Strategies
Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.
-
Acquisition
A Vote for Charlie the Tuna is a Vote for Change
Charlie the Tuna, StarKist’s official spokes-fish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo.
-
Acquisition
Developing a Fail-Proof Content Promotion Plan
There are four key elements to consider when developing your content promotion plan.
-
Acquisition
3 Ways to Feed the Relentless Content Creation Beast
If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage.
-
Digital
A Guide to Success With Influencer Marketing
New audiences and instant trust are among the benefits of influencer marketing.
-
Digital
Reshaping the B2B Buyer Experience
When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?
-
Acquisition
Digital Transformation Pays Off in Bottom Line: Altimeter Study
A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.
-
Digital
Boosting Brand Awareness with SnapChat
How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?
-
Acquisition
No Sugar Coating in Skittles Response to Trump Jr. Tweet
Wrigleys’ VP, Corporate Affairs, Denise Young released a curt statement in response to Donald Trump Jr’s comparison of Skittles to Syrian refugees.