Digital
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Digital
Google Is Going to Hide All Keyword Data for Searches
Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.
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Digital
Online Video: What You Need to Know
When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.
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Digital
The A-to-Z Guide to Link Building
If you’re relatively new to the world of search marketing and link building in particular, this comprehensive A-to-Z guide will help.
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Digital
Machine Translation Technologies for Global Brands
Machine translation technologies impact across five key areas in global marketing organizations.
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Digital
The 8 Basic Elements of Local Search
Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.
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Digital
6 Steps to Research Content Marketing Keywords
Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.
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Digital
10 Tips For Online Video Success
Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.
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Digital
Why You Should Give a Darn About Your Local Reputation
Managing your reputation online can mean the difference between winning more business and losing potential customers.
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Digital
Dodge Role in ‘Fast & Furious 6’ Adds the Dart: Video
(Wall Street Journal) Dodge is expanding its role in the “Fast and Furious” franchise to include the SRT Challenger, a vintage Charger Daytona—and the Dart compact economy car. The brand has a video out tied to the upcoming “Fast & Furious 6,” which opens May 24, titled “How to Make Your Car Fast and Furious.” Watch […]
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Digital
Snickers Runs PPC Ads to Target Misspellings by Hungry Searchers
(AdAge) Snickers found a creative way to target hungry searchers with a PPC ad campaign in the U.K. that used the top 500 search terms on Google and found the most common misspellings of those words, yielding a grand total of 25,381 words to bid on. The brand and its agency also ran “Snickers Foosball,” […]
