Digital & Technology
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Corporate Social Responsibility
PRNEWS Announces Winners of 2024 Digital Awards
PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.
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Branding/Marketing
How Brands Win: Influencers Are Out. Advocates Are In.
Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.
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Digital & Technology
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product
There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.
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Branding/Marketing
PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads
This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.
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Digital & Technology
AI Alchemy: Crafting Brand Legacies in the Digital Era
For businesses and their communication teams, there’s a need for proactive engagement, utilizing AI’s ability to shape public opinion as a catalyst for communication.
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Branding/Marketing
PR Roundup: Body Literacy, NCAA Women’s Basketball Wins and IPR’s Emerging Leaders Program
This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.
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Digital & Technology
PRNEWS Announces Winners of 2024 Impact Communications Awards
PRNEWS today announced the winners of its 2024 Impact Communications Awards, which honor communicators who use their platforms to better their community and the global community at large. Winners are the campaigns, initiatives, and communicators—both internal and external—that are advancing the fight for global change.
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Branding/Marketing
How OkCupid’s Marketing and Communications Team Uses Generative AI
Ahead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology.
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Crisis Management
PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR
This week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.
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Digital & Technology
In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators
Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.
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