Digital & Technology
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Data Driven ROI
Why Performance Marketers Should Lean Into Brand Marketing
Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But for smart performance marketers, it’s not a question of whether to spend or cut. It’s a question of allocation—and of revising the old marketing practice of separating branding and performance campaigns. To get real traction with a more integrated funnel approach, consider these seven steps.
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AI
Five Ways GenAI Can Assist Digital Marketing and Communications
Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of AI that can be applied in marketing today.
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Digital & Technology
Navigating Executive PR in the Age of AI: Keys to Building Influence and Trust
To navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.
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Digital & Technology
Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling
It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message.
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Digital & Technology
AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation
An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.
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Crisis Management
PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts
This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.
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Digital & Technology
Maximizing PR Impact While on a Budget
Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had
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Digital & Technology
Why Media Literacy is Key in the Age of Deepfakes
To combat deepfakes and misinformation, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand the difference between fact and fiction.
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Digital & Technology
Aligning Brands and Creators to Drive Influencer Marketing and Brand Trust
In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.
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Branding/Marketing
Thought Leadership Strategies for B2B Businesses
In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.
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