Digital & Technology
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Crisis Management
PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools
PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.
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Digital & Technology
How PR and Media Relations Have Changed in the Past Decade
While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that changes have made it become increasingly hard to get those results in the first place.
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Digital & Technology
Why PR Will Eclipse Content Through AI-Powered Search
How AI-powered search engine recommendations will make earned PR placements more impactful than ever.
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Branding/Marketing
Book PR Embraces Digital Media
Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.
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Digital & Technology
The Harris Campaign’s Subject Lines Slay It All
Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.
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Crisis Management
[VIDEO] PRNEWS Live Discusses How to Combat Narrative Attacks Created by Disinformation
This chat with Blackbird.AI aims to equip businesses with the tools and strategies needed to protect their brand from the harmful effects of narrative attacks.
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Digital & Technology
Disability Pride Month: Moving Beyond Tokenism to Authentic Representation
By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.
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Branding/Marketing
What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash
The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.
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Digital & Technology
AI and Communications Analytics: A Match Made in Heaven
Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.
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Digital & Technology
Social Media for PR Campaigns: Adapt for a New Audience
While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.
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