Data & Analytics
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Data & Analytics
AI Opportunities to Solve Digital Marketing Challenges
Five common challenges marketers face today and how AI can help.
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Mobile
How to Identify Mobile Ad Fraud
There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating. -
Facts & Figures
Increased Focus on Marketing Spurs Budget Growth in 2019: Survey
A higher priority on marketing is one of the top drivers of budget
growth at B2B tech companies, according to a new survey. -
Demand Gen
Q&A: Using Data to Power Human Connections
Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.
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MarTech
2019 Trends: Martech Spending Continues to Rise
The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.
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Direct Marketing | Print
Direct Mail Is About Data, Not Being Pretty
Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.
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Agencies
2019 B2B Marketing Watch: Top Opportunities for the New Year
Learn what some of the featured B2B marketing agencies on this year’s CM200 think are the top trends, challenges and opportunities for 2019.
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Data & Analytics
Marketers Prioritize Personalization, Leverage AI, Turn to Numerous Data Sources: Report
The “State of Marketing” report from Salesforce, focuses on four emerging trends:
CX, the use of more customer data sources, AI and real-time customer engagement. -
Facts & Figures
Data Privacy Concerns on Rise: Report
Over half of U.S. consumers—67 percent—are ready for stricter data privacy
regulations such as GDPR, according to a new survey. -
Data Driven ROI
Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control?
Here’s five tips for a better attribution strategy.