Data & Analytics
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Digital
B2B Marketing Transformation Shaped by Metrics and Agility
Execs from top B2B firms like ingredients manufacturer Univar and component provider
Molex discuss the impact of agility and metrics on their organizations. -
Acquisition
How Attribution Can Lower Customer Acquisition Costs
Both traditional and online-first brands need to look to attribution
measurement to see which channels provide the best marketing ROI. -
Data Driven ROI
5 Strategies For Improving Customer Experience
Optimizing customer experiences in a way that establishes loyalty can be
hard work and requires brands to truly understand their audience. -
Data & Analytics
Driving Results With Granular Measurement
Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel. -
Data & Analytics
Q&A: Kinney on Guiding the Customer Journey
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
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Facts & Figures
GDPR One Year In: How Are Marketers Doing?
Other than a lot more privacy pop-up notices for consumers,
what impact has GDPR really had since it went into effect last May? -
Acquisition
Are You Up On Dynamic Content Optimization?
For teams that want to maximize the power of DCO and separate their content
from all the noise, empathy makes a particular marketing message the right one. -
Digital
4 Tips for Marie Kondo-ing Your Digital Assets
Discover how to declutter your data and make your marketing strategy spark more joy.
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Data & Analytics
High Measurement Maturity Marketers Reap Way More Benefits than their Peers
These leaders earn approximately $4 for every dollar they spend on marketing
measurement, generate nearly 3 percent more leads and other benefits. -
MarTech
The Case for Investing in AI for Advertising
AI is ultimately here to improve people’s lives both at work and at home,
yet many organizations are still timid about investing in the technology.