Data & Analytics

• Data & Analytics

  Become Invulnerable

  As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

• Data & Analytics

  Sears Gets Social With the DIY Market

  Sears is showing its “softer side” in more than just ad slogans: It’s getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

• Data & Analytics

  Editor’s Note: Dog Days and Holidays

  Every Year at This Point, just at the turning of July to August, I experience a moment of complete calm. It’s a perfectly balanced time when everything

• Data & Analytics

  Hiring the Right Contractors for Multilingual Marketing

  While some companies have in-house resources for translation, many look outside for localization resources. Here’s some things to consider before you sign a contract

• Data & Analytics

  Steps to Managing Spanish Language Translation

  In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it’s not as simple as you may think

• Data & Analytics

  Mobilizing Moms With Social Media

  E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

• Data & Analytics

  What Ethnicity Says About How We Shop

  As the growth of unique ethnic segments continues, its important marketers understand the differences and likenesses of the groups most important to their efforts. With that in mind, Performics teamed up with ROI Research to better understand differences in shopping behavior across ethnicities, and the role of the Internet and search engines in this process.

• Data & Analytics

  Brand President and (Sub-Brand) Vice President

  On the basis of loyalty and engagement assessments, this week it appears that Barack Obama is going to be the newest White House resident. But we are also alert to the fact that, just like the consumer marketplace, how a brand is perceived can change quickly

• Data & Analytics

  E-Marketing to Women: Soccer Moms Aren’t the Goal

  Is your Web site “pretty in pink?” If you’re trying to reach women, think again about your design scheme. E-Centric recently talked with Michele Miller and Holly Buchanan, authors of the new book “The Soccer Mom Myth” about what marketers are doing right and wrong

• Data & Analytics

  The Ultimate Metric: Marriage

  It’s time for some holiday fun. Richard H. Levey reports on how to measure results when seeking, uh,
  a mail order spouse.