Data & Analytics Archives - Page 15 of 26

Indigo Books Creates Long-Term Email Deliverability Plan

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

5 Key Reports for Measuring B2B Marketing

(Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the […]

Data & Analytics

Key Metrics for Determining Your Marketing ROI

At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.

Acquisition

Social Can Help Insurers Build Personality, Leads

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

Data & Analytics

CM Tech Round-Up: Email Segmentation and Targeting

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

Data & Analytics

Stop Survey Fatigue: Listen to Customers Without Driving Them Away

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.

Data & Analytics

Social Helps Raytheon Build B2G relationships

Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

Data & Analytics

Now is the Time for Small Businesses to Unlock Big Data

Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.

Data & Analytics

Kelly Services Boosts Lead Generation Tactics

Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.

Data & Analytics

The Implications of a New B2B Marketing Framework

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.