Data & Analytics

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  Data & Analytics

  Online Content Strategy: Open Up the Conversation

  When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

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  Acquisition

  Q&A: Content Marketing Requires Coordination Between Marketing and Sales

  To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

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  Data & Analytics

  Email Open Rates Continue to Rise: Epsilon

  Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

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  Acquisition

  The Role of Content in B2B Digital Marketing

  Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

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  Data & Analytics

  Informing B2B Conversations With Content Curation

  A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.

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  Data & Analytics

  Indigo Books Creates Long-Term Email Deliverability Plan

  A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

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  Data & Analytics

  5 Key Reports for Measuring B2B Marketing

  (Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the […]

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  Data & Analytics

  Key Metrics for Determining Your Marketing ROI

  At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.

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  Acquisition

  Social Can Help Insurers Build Personality, Leads

  For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

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  Data & Analytics

  CM Tech Round-Up: Email Segmentation and Targeting

  In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.