Data & Analytics

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  Data & Analytics

  Stop Waiting for the Next Big Thing

  As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.

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  Data & Analytics

  EMC Creates Centralized Global Database

  When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.

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  Data & Analytics

  Using Enewsletters to Drive Customer Behavior

  Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

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  Data & Analytics

  Content Sharing Impacts Vendor Selection: Study

  B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

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  Data & Analytics

  Are Your Email Clickthrough Rates Legitimate?

  Are you measuring the right click through rate to determine the success of your email marketing efforts?

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  Data & Analytics

  Increasing the Potential of Your Email File

  Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

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  Data & Analytics

  Do You Have a True B2B Marketing/Sales Partnership?

  Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case

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  Data & Analytics

  Special Report: Following Digital Footprints to Make Sense of All Your Data Points

  Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

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  Data & Analytics

  Focus on Individual Consumers, Not Campaigns, in Email

  The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

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  Data & Analytics

  Retail Retargeting in Email on the Rise

  Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.