Crisis Management

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  Crisis Management

  Listening to Stakeholders Doesn’t Just Build Trust – It Protects Reputation

  The reputational impact of a crisis can be reduced, largely by embarking on a journey of rebuilding trust, engaging with all stakeholders, keeping employees motivated and bringing about deep-seated internal change, if need be. Our author details what steps PR professionals should take when a crisis erupts.

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  Crisis Management

  PR Roundup: Wendy’s Blunder, B2B Thought Leadership Impact and Ad Council Unites Against Gun Violence

  This week’s PR Roundup looks at Wendy’s pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn and a new coalition formed by the Ad Council to combat gun violence in America.

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