Crisis Management
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Crisis Management
PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance
This week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion.
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Crisis Management
Starbucks’s PR Blunder: Blaming Customers Equals Trouble
What compounds the problem and leads to the worst kind of viral media coverage is company leadership shirking accountability by saying sales dropped due to impatient Starbucks customers.
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Branding/Marketing
PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits
This week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.
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Corporate Social Responsibility
PR Strategies for Olympics Sponsors Battling Negative Media Coverage
There are many lessons that brand sponsors of this year’s Summer Olympics should have learned from the previous Games. And just because it’s a celebrated global event, brands should not let their guard down in regards to reputation and bad press.
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Crisis Management
Learning from Roku’s Breach Communication Shortcomings
In some ways, the breaches at Roku are unremarkable. These types of incidents happen so frequently, we’ve become immune to their scale. But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media and regulators.
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Crisis Management
Kudos to Kim Mulkey (Sort of) and the Value of Front-Running
LSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.
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Crisis Management
How Can OODA Impact Public Relations and AI Use?
While many in PR see AI as the answer to navigating crisis, recent findings from Harvard Business School show that AI is good at tasks like automating, creating insights and aiding creativity, but falls short in judgment and adjusting to ever-changing human context and interactions.
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Crisis Management
PR Roundup: How Not to Interview Caitlin Clark, North American Communications Monitor and NPR’s Rollercoaster Week
This week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center’s North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week.
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Crisis Management
NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications
Everything that is internal is external; everything that is external is internal. NBC learned this the hard way when it hired former Republican National Committee Chair Ronna McDaniel as an on-air contributor back in March. Yet, as soon as NBC made the announcement, employees were swift in their repudiation of McDaniel, whom they described as […]
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Crisis Management
Crisis at Kellogg’s: CEO Offers ‘Cereal for Dinner’ Economic Advice
Many of the comments prompted by Pilnick’s interview cast Kellogg’s in the role of a greedy corporation that was out of touch with consumer needs.
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