Corporate Social Responsibility
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Corporate Social Responsibility
How To Tackle Successful DEI PR Amidst Political Pushback
In honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.
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Branding/Marketing
PR Roundup: Delta Crash Compensation, White Lotus Collabs, IPR Pinpoints Impactful PR Research
This week’s PR Roundup looks at whether or not Delta’s compensation to crash survivors is good PR, fun partnerships between brands and “The White Lotus,” and the Institute for Public Relations’s new report that looks at the most impactful research of 2024 for communicators.
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Corporate Social Responsibility
How Businesses Can Build Brand Capital Amid Shifting Voter Sentiment
With Congress slated to consider a host of measures that could profoundly impact businesses in 2025—ranging from taxes to trade to artificial intelligence—it’s more important than ever that business leaders leverage a trusted army of authentic stakeholders and validators. Our author outlines the ways in which communication teams can take up this task, through proactive and creative storytelling.
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Corporate Social Responsibility
2025 PR Predictions: Internal Communications
As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to internal communications.
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Corporate Social Responsibility
From Greenwashing to Transparency: Disrupting ESG with Anti-PR
The rise of greenwashing has cast a shadow over genuine sustainability initiatives, leading to a crisis in corporate ESG communications.
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Corporate Social Responsibility
[VIDEO] PRNEWS Live Discusses the Power of Presidential Endorsements
Should PR firms also offer their own endorsements? How does that impact mission and clientele?
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Branding/Marketing
The Perpetual Value of Purpose Over Politics
While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.
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Branding/Marketing
Creative Minds Working Together Enhance Social Impact Communications
At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”
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Branding/Marketing
Thought Leadership Strategies for B2B Businesses
In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.
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Branding/Marketing
PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.
PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president.
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