Corporate Social Responsibility Archives

From Greenwashing to Transparency: Disrupting ESG with Anti-PR

The rise of greenwashing has cast a shadow over genuine sustainability initiatives, leading to a crisis in corporate ESG communications.

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Corporate Social Responsibility

[VIDEO] PRNEWS Live Discusses the Power of Presidential Endorsements

Should PR firms also offer their own endorsements? How does that impact mission and clientele?

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Branding/Marketing

The Perpetual Value of Purpose Over Politics

While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.

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Branding/Marketing

Creative Minds Working Together Enhance Social Impact Communications

At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”

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Branding/Marketing

Thought Leadership Strategies for B2B Businesses

In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.

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Branding/Marketing

PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.

PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president.

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Branding/Marketing

PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

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Branding/Marketing

PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

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Corporate Social Responsibility

PR Roundup: Trump Spokesperson Cut Off on CNN, Microsoft’s AI Social Campaign and IPR’s Election Disinformation Report

This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.

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Corporate Social Responsibility

Pride 2024: Notable Campaigns Roundup

Pride Month is a time for celebration, reflection and advocacy, and this year, regardless of the rumblings of companies staying quiet around DEI topics, brands and organizations are still stepping up with impactful campaigns.

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