Conversations
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Conversations
Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect
How Chinese Laundry capitalized on the “Taylor Swift Effect” by using small budget solutions, creative marketing, deep references and perseverance.
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Brands on Fire
Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.
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Conversations
Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign
Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.
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Conversations
Marketers on Fire LinkedIn Live – Anywhere Real Estate CMO Esther-Mireya Tejeda
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
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Conversations
Brands on Fire LinkedIn Live – SheaMoisture CMO Taydra Mitchell Jackson
For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.
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Conversations
Marketers on Fire LinkedIn Live – Dickies Global CMO Sarah Crockett
Chief Marketer launched its inaugural Marketers on Fire LinkedIn Live on Tuesday, Sept. 26, featuring Sarah Crockett, Global CMO at Dickies. The lively industry discussion, moderated by Chief Marketer Content Director Kaylee Hultgren, covered the art of brand collaborations, marketing a classic product to younger generations, exciting new industry trends, and much more.
