Behind the News
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Behind the News
Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming
AdMonsters reported on consumers’ perceptions of TV streaming, and they cited many issues of concern, including seeing ads when they pay for subscriptions and the need to subscribe to multiple services. We asked multiple people who are providing advertising support to streaming providers about CTV advertising to respond to their concerns.
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Behind the News
Google Admits That Chrome’s Incognito Mode Doesn’t Truly Camouflage Users Data
The Big G is updating the warning on Chrome’s Incognito Mode to inform consumers that they and other websites can still track digital users even in private mode. It directly addresses one of the major complaints in the class action lawsuit, which accused Google of not making it explicitly clear that Google collects data from users in private mode.
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Behind the News
The FTC’s Push for Privacy: Setting the Stage for Federal Regulation and AI’s Future
A recent study, by data compliance tech company, Compliant, revealed that 90% of publishers shared consumer data with third parties without consent. It’s high time publishers and ad tech companies prioritize consumer privacy. These stats reveal there’s more work to do, despite some efforts towards privacy compliance.
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