Behind the News
-
Behind the News
Industry Leaders Respond to Google’s Cookie Deprecation Pause and New Opt-Out Mechanism
This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. Contrary to its long-standing plan to eliminate third-party cookies from its Chrome browser, Google has revealed it will offer users the option to opt out of third-party cookies through a new choice mechanism.
From
-
Behind the News
Decoding the Legal Shifts: Legal Expert Jason Gordon on Chevron Deference and Its Advertising Fallout
Last week, we published an article detailing how the Supreme Court’s decision to overturn Chevron deference will affect the advertising industry. We spoke with Jason Gordon, partner at Reed Smith in its Entertainment and Media group, to get a more in depth understanding of how SCOTUS’ decision will impact advertising.
From
-
Behind the News
HUMAN’s Satori Team Uncovers Konfety Fraud Operation With New Malvertising Tactics
HUMAN’s Satori Threat Intelligence Team began noticing that apps that don’t offer advertising were generating an abundance of IVT traffic. Concerned, they began studying the traffic source and, in the process, discovered a massive mobile malvertising scheme that used highly sophisticated tactics.
From
-
Behind the News
SCOTUS Overturned the Chevron Deference Precedent…What Does It Mean for Advertising?
No matter where you stand on the political spectrum, it’s hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron Deference precedent overturning, power has shifted away from the executive branch to the judiciary, potentially transforming federal government operations. Consequently, the court’s conservative majority has made many regulations vulnerable to legal challenges.
From
-
Behind the News
Misinformation is a Drag and a Threat to Digital Media
As much as we hate to admit, misinformation is a plague online. Any social media blogger or user can post a screenshot or salacious news without a fact check, and audiences will run with it. Now, with AI deep fakes becoming even more convincing, this problem is bound to get worse.
From
-
AI
Elon Musk at Cannes Lions: AI, Advertising on X, and a New Era of Engagement
In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.
From
-
AI
Cannes Conversations: LinkedIn Unveils New Tools for Publishers and Marketers
This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn’t stop in Cannes. Here’s a guide including everything you need to know.
From
-
Behind the News
Expert Predicts Apple’s Web Eraser Ad Blocking Tool Is Imminent
Apple’s highly anticipated Web Eraser, an AI-driven privacy feature for iOS 18, was a no-show at WWDC 2024, leaving many in the digital media and advertising industry on edge. Although the feature didn’t make it into the final release, industry experts believe it’s only a matter of time before Apple reintroduces this ad-blocking technology. This development signals significant implications for digital advertising, pushing marketers (and publishers) to rethink their strategies in the Apple ecosystem.
From
-
Behind the News
5 Key Takeaways from IAB #TechLabSummit Day 1
Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher’s sharp wit on tech’s progress.
From
-
AI
Stakes Are High: The Wild West of AI in Digital Media and Celebrity Culture
AI tech is galloping ahead like a runaway horse, with innovation racing rampant and regulations struggling to catch up. The latest spicy AI scandals involving Scarlett Johansson, Drake, and FKA Twigs reveal the AI frontier is still the wild wild west. What does all of this AI chaos mean for digital media, and is it time to call in the sheriff to get things in check?
From
